CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.
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QEval is contact center quality assurance software that automates quality monitoring across 100% of voice, chat, and email interactions. Most call center QA teams manually sample 1 to 5% of calls. QEval replaces that with AI-powered speech analytics, automated quality scoring, and real-time compliance monitoring.
Core functionality: call monitoring and evaluation, agent performance management, sentiment analysis, keyword detection, customer experience analytics, coaching workflows, gamification, and 110+ dashboards with predictive analytics. Compliance monitoring covers PCI, HIPAA, and GDPR with 98% accuracy and real-time alerts.
QEval's speech analytics engine is trained on 138M+ interactions with 94% classification accuracy. The platform deploys in 30 days, not the 90 to 120 days typical of call center quality monitoring software. ISO 27001, SOC 2, PCI-DSS certified. Built by Etech Global Services for Fortune 500 contact centers in healthcare, telecom, retail, banking, and BPO.
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VoiceOps
The VoiceOps Coaching Enablement Platform unlocks the value of call center sales and collections conversations by making coaches more effective. It is built upon the Behavior Change Cycle methodology — helping coaches measure key behaviors, snap right to the most coachable moments in each call, build trust with reps through frequent and objective coaching, and drive better customer conversations.
It’s a win-win-win: Call center reps get more from coaches, companies get more from their reps, and customers get more value from every call experience.
VoiceOps has made data quality a priority as the foundation for true coaching enablement. The company has invested significant expertise and resources to create a technical data operation that serves industry-leading data quality. VoiceOps has amassed hundreds of industry-specific data sets for model training. This, combined with a human-in-the-loop QA process, creates data quality that customers trust and value at a premium.
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