
Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
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For Salesforce and Microsoft Dynamics 365 CE teams who want to run reports, automation and AI only on data they can trust, Plauti is the native data-quality platform that diagnoses, cleans and makes data actionable without it ever leaving the CRM.
Unlike bolt-on tools that export your data or native features that stop at detection, Plauti gives configurable, governed control across Salesforce and Dynamics — so the AI, analytics, and revenue engine on top can finally trust the data underneath.
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Cloud Email Verification
CloudEmailVerification is a cloud-based SaaS platform that verifies, validates, and cleans email addresses to improve email deliverability and maintain high-quality customer databases. The platform offers bulk email verification through CSV, Excel, and TXT uploads, as well as a real-time REST API for CRM validating email addresses. It performs syntax validation, domain and DNS checks, MX record verification, SMTP mailbox verification, catch-all detection, disposable email detection, role-based email identification, duplicate detection, spam trap and risky email detection, and deliverability analysis. Results classify email addresses as Valid, Invalid, Risky, Catch-All, Disposable, Role-Based, or Unknown. Users can download cleaned email lists, monitor verification history, manage API usage, reduce bounce rates, protect sender reputation, improve inbox placement, and enhance email marketing ROI through a secure cloud dashboard.
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