Optable
End-to-end data clean room platform, integrated for activation. Publishers and advertisers use Optable data clean room technology to securely plan, activate and measure advertising campaigns. A new generation of privacy-preserving data collaboration software. Optable customers can collaborate with their customers and partners, including those who aren't Optable customers themselves. This can be done using the platform's Flash Nodes, allowing to invite other parties into a secure environment. Optable offers a decentralized identity infrastructure, allowing to build of private identity graphs. The infrastructure provides means for creating purpose-limited, permission data clean rooms that minimize data movement. Interoperability with data warehouses and other data clean rooms is key. The use of our open-source software allows third-party platforms to match data with Optable customers, as well as implement secure clean room functions for their own use.
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Lotame
What is Lotame Spherical Platform?
Spherical is Lotame’s end-to-end data collaboration platform and helps digital marketers and media owners drive growth and innovation with actionable customer intelligence, data informed audiences, and identity powered activation.
• Actionable Customer Intelligence
• Data Informed Audiences
• Identity Powered Activation
Navigating the cookieless landscape doesn’t have to be a headache. With Spherical, onboard, unify, model, enrich, and activate both known and unknown first-party data in smarter, faster, and easier ways. Our unique blend of proprietary technology, mature partnerships, and data expertise help digital marketers and media owners obtain a multidimensional view of customers, and deliver personalized messages across all domains and devices.
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Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
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IRI Voracity
Voracity is the only high-performance, all-in-one data management platform accelerating AND consolidating the key activities of data discovery, integration, migration, governance, and analytics. Voracity helps you control your data in every stage of the lifecycle, and extract maximum value from it.
Only in Voracity can you:
1) CLASSIFY, profile and diagram enterprise data sources
2) Speed or LEAVE legacy sort and ETL tools
3) MIGRATE data to modernize and WRANGLE data to analyze
4) FIND PII everywhere and consistently MASK it for referential integrity
5) Score re-ID risk and ANONYMIZE quasi-identifiers
6) Create and manage DB subsets or intelligently synthesize TEST data
7) Package, protect and provision BIG data
8) Validate, scrub, enrich and unify data to improve its QUALITY
9) Manage metadata and MASTER data.
Use Voracity to comply with data privacy laws, de-muck and govern the data lake, improve the reliability of your analytics, and create safe, smart test data
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