Genius Avenue
Genius Avenue powers the insurance and benefits industry with custom capabilities and innovative, customer-centric platform solutions that connect products to consumers and increase the bottom line.
Insurance Carriers
Go beyond software with a consultative team of insurance experts.
Voluntary Benefits
End-to-end, customizable capabilities that drive sales and simplify operations.
Brokers
Take benefits off payroll and streamline enrollment and administration.
Captives Carriers
Eliminate legacy systems and optimize enrollment and business operations.
We help our partners expand markets, simplify enrollment and administration, optimize business processes, and unlock the full potential of customer-centric digital platforms.
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Paychex Flex
Paychex Flex is an all-in-one HR software solution that you can build on as your business grows or changes. Use it to run payroll and integrate your HR administration, retirement, and insurance management with service the way you want it and our expert knowledge of the regulations that could affect your business.
The more HR functions you bring to Paychex Flex, the more accuracy and efficiency you’ll gain. It can help you:
• Recruit and track the best candidates
• Streamline hiring and onboarding
• Deliver key HR information through custom compliance documents, compensation summaries, performance reviews, company training, and more
• Manage health insurance, including compliance support
• Administer employee benefits
• Track time and attendance data
• Pay employees and file and pay your taxes
• Plan for retirement, from testing, to real-time reports, and participant enrollment and management
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VIMA
VIMA is an advisory-driven, technology-led employee benefits partner helping businesses manage health insurance with greater clarity, control, and accountability.
We combine independent insurance advisory, data-led benefit design, policy management, claims support, employee servicing, and wellness in one connected ecosystem. Our platform enables HR teams to manage policies, endorsements, claims, health cards, onboarding, and employee support efficiently.
VIMA goes beyond insurance placement by analysing claims, utilisation, and cost drivers to recommend benefits that balance employee needs with long-term cost sustainability. Employees receive 24/7 support, claims assistance, cashless coordination, wellness benefits, and easy access to policy information.
VIMA brings together institutional expertise, technology, and dedicated human support to make employee benefits simpler and more effective.
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NextAgency for Health & Life Insurance
NextAgency is life and health insurance agency management software. Unlike insurance agency management systems built primarily for property and casualty agencies, NextAgency is designed for health insurance, employee benefits, Medicare, and life insurance agencies.
• Life and health insurance agency CRM for prospects, clients, policies, renewals, and relationships
• Marketing tools with email campaigns, drip marketing, and texts
• Automated insurance agency workflows
• Business analytics, dashboards, and reporting for agency performance and pipeline management
• Compliance and disclosure tools with e-signatures and required insurance documentation
• Optional insurance commission tracking with carrier statement imports, reconciliation, and sub-agent management
• Easy to customize for how your insurance agency works
• Top-rated support
• Free Android and iPhone apps
• Insurance agency software with transparent pricing, a 30-day free trial, and no long-term contract required
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