Audience
Product teams looking for a tool to get insights and optimize user experience
About Pathway
Pathway is a tool for modern product teams to find relevant respondents and swiftly validate UX solutions. Pathway helps to create a better user experience, get insights faster, and involve the team in the research process. Create a range of usability tests, surveys, or asynchronous user interviews using a wide variety of methodologies. Add as many blocks as you need, mix them up however you like, and throw in some powerful logic. All of this is in a super easy-to-use interface. Generate a magic link, which will evenly distribute participants over variations of your test. No more plain open-ended questions. AI reads the context according to your instructions and asks follow-up questions to get deeper insights. Get insights from exactly who you need. With 400+ filters and 130+ countries to choose from, recruiting the right testers for unmoderated research has never been easier.