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Audience

Marketers, supporting the needs of B2B organizations of every size and any industry.

About Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the tool of choice to optimize B2B Marketing automation, without need the need of complicated IT or Development assistance. The platform is designed to help users drive high-quality leads and maintain a full pipeline to help maximize profits. The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.

Pricing

Starting Price:
$1000.00/month/user
Free Trial:
Free Trial available.

Integrations

Ratings/Reviews - 8 User Reviews

Overall 4.5 / 5
ease 4.6 / 5
features 4.4 / 5
design 4.2 / 5
support 4.1 / 5

Company Information

Salesforce
Founded: 1999
United States
www.salesforce.com/marketing/b2b-automation/

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
Online

Salesforce Marketing Cloud Account Engagement Frequently Asked Questions

Q: What kinds of users and organization types does Salesforce Marketing Cloud Account Engagement work with?
Q: What languages does Salesforce Marketing Cloud Account Engagement support in their product?
Q: What kind of support options does Salesforce Marketing Cloud Account Engagement offer?
Q: What other applications or services does Salesforce Marketing Cloud Account Engagement integrate with?
Q: What type of training does Salesforce Marketing Cloud Account Engagement provide?
Q: Does Salesforce Marketing Cloud Account Engagement offer a free trial?
Q: How much does Salesforce Marketing Cloud Account Engagement cost?

Salesforce Marketing Cloud Account Engagement Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Auto-Responders
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Artificial Intelligence
CAN SPAM Compliance

Landing Page

Analytics
Templates
A/B Testing
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Social Marketing
Website Visitor Tracking
Artificial Intelligence
Content / Blogging Platform
Segmentation

Salesforce Marketing Cloud Account Engagement Additional Categories

Salesforce Marketing Cloud Account Engagement Verified User Reviews

Write a Review
  • A Pardot User
    Product application specialist
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Robust Platform That Helps Businesses To Scale"

    Edited 2022-11-10

    Pros: Salesforce Marketing Cloud Account Engagement becomes more effective when you are using with Salesforce sales tool. It has a simple and responsive interface.
    Its drip campaign feature really performs well. Easy to change email templates. Its user analytics gives every point of data.

    Cons: Less automation ability. It doesn't have proper automation actions.

    Overall: Salesforce Marketing Cloud Account Engagement completely transforms how we do marketing and campaign management. Using this platform we are able to reach and make more customers from day one. It helps in making a unified structure for both (marketing and sales) teams. Overall, Salesforce Marketing Cloud Account Engagement is a robust platform that helps businesses to scale in a short period.

    Read More...
  • Steven R.
    Senior Remote Freelance Content Writer
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 1,000 - 4,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Salesforce Marketing Cloud Account Engagement sends out batches of mailings categorically"

    Posted 2021-03-31

    Pros: Salesforce Marketing Cloud Account Engagement handles itself in the same way that other bulk email back-office services do, by implementing contact lists that can be selected at your convenience before sending. We like this because it makes us feel familiar with the system and helps us to orient ourselves during each campaign.

    Cons: We believe that some of its mechanics could be improved, as is the case of its integration with online database services, with which it would be more practical to use the databases that are stored on the Internet without the need to download them previously. There is also no possibility of adding survey formats to the campaigns.

    Overall: In terms of marketing management, Salesforce Marketing Cloud Account Engagement shows us that email marketing is still more relevant than ever, by allowing us to send a large number of emails and track them, so that we can quickly find out how many recipients have checked them.

    Read More...
  • Harrizon R.
    Technical Support Analyst
    Used the software for: 2+ Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Creating and sending mass emails is simple, offering time for the advertising and marketing and sales group."

    Posted 2021-01-13

    Pros: In my company, Salesforce Marketing Cloud Account Engagement is one of the main advertising automation tools. We organize campaigns with Salesforce Marketing Cloud Account Engagement, sending emails instantly to potential customers as well as customers. It is generally used by the advertising and marketing team, however, as a salesperson, I use Salesforce Marketing Cloud Account Engagement to see when emails are being sent to potential customers, who opened emails, clicked on emails, downloaded and installed forms, etc. . It is useful to recognize what task occurred at a particular prospect before connecting.

    Cons: I said the combination of documents as positive, but the adverse is why we have to merge them to begin with. Unfortunately, Salesforce Marketing Cloud Account Engagement develops replicated records when an email address is deleted in Salesforce, instead of having Salesforce as a helper application. Therefore, there is an effort to replicate in Salesforce as well as in Salesforce Marketing Cloud Account Engagement so that the records are corrected correctly.

    Overall: I don't think we would use Salesforce Marketing Cloud Account Engagement if we didn't have Salesforce. Great for companies looking to automate email messages and control communications with those emails. Salesforce Marketing Cloud Account Engagement can be used for new leads and existing contacts in Salesforce, which is really practical. Good for handling types / collecting information from your website directly into the data you can put in front of the sales group. The data you have in Salesforce needs to be clean before it can be integrated - information nightmares can easily occur, as well as replicating contacts in abundance.

    Read More...
  • Mileydi L.
    Professional in Corporate
    Used the software for: 2+ Years
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Easy email marketing via Salesforce Marketing Cloud Account Engagement for your needs"

    Posted 2021-01-13

    Pros: I like that Salesforce Marketing Cloud Account Engagement is seamlessly incorporated into Salesforce and also has a simple user interface that is usually quite easy to determine. Most of the time when I set up a project on Salesforce Marketing Cloud Account Engagement, I enjoy the mindset of defining and neglecting, as I trust the system to keep my custom projects running, even without proactively taking notice of them. This makes lead nutrition much simpler, as well as much more uncomplicated.

    Cons: I want better support to make use of the program. Whenever I can't find the points, it seems that I end up looking through the assistance reports 5 before finding an answer. I want to have a much better assistance to make use of the program. That said, the support team is very active, and if you're willing to spend time and energy digging up the best sources, you can probably find the answer you're looking for. It is not as simple as if you need to speak to a real person for help, it is virtually difficult to contact a person.

    Overall: You may want to look at other options as well first. It is simply the tool we use for email marketing. This helps us to automate points that would otherwise be uncomfortable to do manually. I haven't used any kind of alternative platform, so I'm not sure if I can talk about how it faces rivals, however, because our fundamental email advertising and marketing automation require that it definitely get the job done.

    Read More...
  • A Pardot User
    Customer relations and Marketing Specialist
    Used the software for: 6-12 Months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Salesforce Marketing Cloud Account Engagement, a Premium email marketing tool"

    Posted 2020-11-07

    Pros: Salesforce Marketing Cloud Account Engagement serves intelligence with excellence to build up your highly engaging campaigns. With Salesforce Marketing Cloud Account Engagement you can make campaign segments, track user's activity, analyze analytics, schedule up email, increases the ability to visualize leads, manage sales pipeline and campaigns.

    Cons: Its services are good but not very cost-effective.

    Overall: Easy to use and create campaigns. Salesforce Marketing Cloud Account Engagement helps to create highly engaging campaigns. Its interface is decent not so user friendly. In my opinion, Salesforce Marketing Cloud Account Engagement is not very cost-effective for email marketing.

    Read More...
  • Mika T.
    Systems Administrator
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User, Administrator, Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Not perfect, but unbeatable in its niche."

    Posted 2020-11-03

    Pros: Great integration with Salesforce (of course), good options for automation, and great spend and return tracking on campaigns.

    Cons: Some significant features missing compared to similar offerings (drag and drop email and landing pages). Pricey!

    Overall: If you're a B2B marketer and you already use Salesforce, there's no better alternative. If you don't use Salesforce, look elsewhere (unless you're in the market for a new CRM).

    Read More...
  • A Pardot User
    Senior Project Manager
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User, Deployment
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Feature-rich and automated email marketing tool"

    Edited 2020-11-01

    Pros: We have tried lots of marketing tools nothing came in the level of our requirement except Salesforce Marketing Cloud Account Engagement. It's a versatile, super automated and feature-rich email marketing platform. It's the best piece of software by salesforce with an integrated CRM.

    Cons: Cons? Nothing to share, never experienced any.

    Overall: I will rate this tool 10 out of 10 in every aspect of marketing needs. Also, recommends to everyone who searching for a well-developed email marketing tool. It's very effective.

    Read More...
  • Mohit V.
    Operation manager
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Influential business automation tool"

    Posted 2020-06-25

    Pros: Salesforce Marketing Cloud Account Engagement has very effective email marketing platform. It's integration with Salesforce CRM makes best in the category. It gives website visitors track which helps my business to get overview of user likeness.

    Cons: Analytics and reporting are staying behind of many other automation tools.

    Overall: Salesforce Marketing Cloud Account Engagement is an influential business automation tool. It helps my business to centralise all my marketing. It gives me very effortless email marketing as well as an excellent lead generation platform. I also use smart forms which is very important in collecting information.

    Read More...
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