Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Sparrow
Creating client marketing reports for your stakeholders can be a real-time-suck. We created a tool to fix that. With Sparrow, we take care of all that data entry for you. Just connect your marketing accounts to our platform, select a presentation template, and we'll handle the rest. Want to see your data in a notion doc or even your own website? We can help with that too. Design a template in Google Slides or Google Sheets (or choose from one of our pre-built ones) and leverage Sparrow to automatically insert metrics, charts, screenshots, and more. Create custom charts and embed them in your favorite online tools such as Notion, Confluence, or even your own website. Track social, ad, and email campaign performance on dedicated analytics dashboards. Create and share dedicated workspaces for each of your clients. Sparrow is the easiest way to consolidate your marketing and sales data. Access your data directly in Sparrow's dashboards or sync your metrics directly to Google Sheets.
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Blyp
Forget analytics apps, profit trackers, and other time-consuming solutions. Blyp empowers you to leverage your store's data the way big enterprises do - 100% automatically. Your Marketing Blyps shine a light on every aspect of your operation. Best times for ad placement, top-performing campaigns, where you should focus your ad spend resources, and so much more. Your top performers, the ones that collect dust on the shelf, return rates, what to bundle, how to cross-sell. By giving you revenue-focused instruction on how to manage your products, Blyp is your #1 growth engine. With Blyp's tips and alerts, your eCommerce website turns into a flawless funnel that ends with "thanks for your order." With Blyp, you'll clean 404 pages, organize product hierarchy, and fine-tune promotions in a way that will yield results in a few weeks.
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Improvado
Improvado is an ETL solution that facilitates data pipeline automation for marketing teams without any technical skills required. This platform ensures data accuracy and transparency and supports marketers in making data-driven and informed decisions. It is a comprehensive solution to integrate marketing data across the organization.
Improvado extracts data from a marketing data source, cleans, transforms, and normalizes it, and seamlessly loads the results into a marketing dashboard. Currently, it has more than 200 pre-built connectors. The Improvado team implements new connectors for their clients upon request.
With Improvado, marketers can consolidate all marketing data in one place for better insights into how they’re doing across channels, analyze attribution models and detailed e-commerce insights, and get accurate ROMI data.
Improvado is being used by companies like Asus, Gymshark, BayCare, Monster Energy, Illy, and other organizations from different industries as their marke
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