Audience
Customer experience, B2B, and B2C marketing teams
About Oracle Maxymiser
Improve customer experience and drive higher return on investment. Oracle Maxymiser helps B2B and B2C marketers create optimized customer journeys across websites and mobile apps through testing, personalization, recommendations, and insights.
Find what works and what converts. With seamless switching between visual editing and code, Oracle Maxymiser’s visual editor enables nontechnical and technical user collaboration. Whether running A/B testing or complex, multipage funnel testing, the process is easy.
Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and combining it with Oracle Maxymiser’s session data to build a complete customer view.
Launch A/B and multivariate testing and segment traffic to see any number of variants throughout the sales funnel. Discover new testing opportunities and gain additional insights into the digital experience with Oracle Infinity-powered Heatmaps.
Integrations
Company Information
Oracle
Founded: 1977
United States
www.oracle.com/marketingcloud/products/testing-and-optimization/
Videos and Screen Captures
Smaply
Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities.
Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions.
Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of your CX strategy.
By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises.
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Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.
With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages.
Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
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Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
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Mouseflow
Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.
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Product Details
Platforms Supported
SaaS
Training
Documentation
Support
Online