Audience
Businesses in need of an advertising solution to help them get ahead of the competition and manage their marketing strategies
About Nielsen Ad Intel
Advertising intelligence to help you get ahead of the competition. In today's complex and crowded media landscape, consumers have access to more content on more platforms than ever. To stay ahead, companies need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. But how can you control the advertising activity of the rival brand on all platforms without turning a 40-hour work week into a 60-hour work week? Nielsen Ad Intel is the most comprehensive source of local, national and international advertising spending data available today. Our platform enables advertisers, agencies, publishers, and advertising platforms to monitor advertising activity on television, digital, audio, searches, social media, print media, outside the home, and cinema. Ad Intel helps customers navigate the crowded media landscape with actionable information to identify potential customers and analyze brand strategies.
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