Audience
Marketing teams looking for a solution to adapt their email marketing strategy to customers automatically
About Motiva AI
Motiva AI saves teams hundreds of hours per year in labor while it improves your entire marketing practice, from audience definition and discovery to messaging optimization to funnel performance. Based on a proprietary machine learning engine, Motiva AI is a powerful new member of any team, automatically finding and executing strategies that most resonate with your target audience. Motiva AI is now moving into healthcare to deliver adaptive patient experiences in clinical trials and healthcare programs. Define an audience and any number of variations of messaging, and Motiva AI executes your best campaign for you. Motiva AI learns by listening deeply to your customers and understanding what moves them. Motiva AI organically adapts campaign strategy based on customer behaviors for the best possible results, on its own. Quit spending time on repeated, low-value tasks. Let Motiva AI take care of figuring out which user should get which message for best campaign performance.
Integrations
Company Information
The Data Guild
Founded: 2016
United States
www.motiva.ai/
Videos and Screen Captures
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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DSP Prime
Direct access to better data insights, improved ad efficiency, and streamlined process for diversifying ad spend for optimal results. To get customized growth plans and execution you need to make sure DSP is working for you, not against you. Our team uses hyper-relevant targeting and high-intent audience definitions to maximize your campaign performance. Complete dashboard for key campaign performance metrics. Built by industry experts leveraging the most inclusive 1st party customer data available and starting at the most competitive pricing in the industry. Use detailed consumer insights to launch personalized campaigns across websites, apps, TV, and more. Customers have their own login to view campaign performance which refreshes every 15 minutes. Execute customized media buys to increase brand awareness, retarget existing customers, and beat out competition. Opt-in to have AI generate custom creative and headlines, designed with your content strategy in mind.
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Tofu
Scale your content efforts, personalize your GTM campaigns, and increase conversion. Personalize campaigns for your target personas, industries, and accounts. Repurpose content across all of your channels automatically. Use Tofu to create hyper-personalized content or repurpose existing content. Publish content on your native channels using the tools you already leverage today. Analyze the performance of each campaign to optimize and increase conversion. Scale marketing efforts and generate hyper-personalized marketing campaigns across all of your channels. Tofu automatically ingests and updates information about your company’s brand, messaging, personas, target industries, and accounts. No more need for separate tools and manual labor to generate content on each channel. Tofu is your 1-stop platform for all of your content needs. Deeply understand each of your customers and create compelling content across channels that will resonate and convert.
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SplitMetrics Optimize
SplitMetrics Optimize is an advanced A/B testing platform for cost-effective app & game launch and growth on the App Store & Google Play.
The variety of tests driven by one technology stack of SplitMetrics Optimize platform enables app publishers to test different combinations of audiences and app product page variations and collect the final app user’s feedback via surveys.
1. Funnel test with one audience and a single concept. Goal: to learn all the essential metrics of your funnel (CPI, CVR).
2. A/B/N test with one audience and multiple concepts. Goal: to identify the best-performing app page variation.
3. Audience test with multiple audiences and a single concept. Goal: to define the audience with the highest response for a specific app concept.
4. Multivariate test with multiple audiences - multiple concepts. Goal: to find the best-performing audience and variation of your mobile app out of all the combinations.
5. Feedback test with focus group and multiple concepts.
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Product Details
Platforms Supported
SaaS
iPhone
iPad
Android
Training
Documentation
Live Online
Support
24/7 Live Support
Online
Motiva AI Frequently Asked Questions
Motiva AI Product Features
Artificial Intelligence
Machine Learning
Predictive Analytics
Process/Workflow Automation
Virtual Personal Assistant (VPA)
Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Multi-Language
Natural Language Processing
Rules-Based Automation