Parse.ly
True attention, measured by Parse.ly, reveals what people are willing to spend their time with—what resonates with them and what they care about. Parse.ly explores what matters to consumers and media companies using our data. Parse.ly gives creators, marketers and developers the tools to understand content performance, prove content value, and deliver tailored content experiences that drive meaningful results. Use real-time data to keep a pulse on your current readership. Leverage historical analysis to get a clear picture of what happened in the past and use it to plan for the future. With over 30 unique attention metrics, subscriber tracking, and segmentation at your disposal, Parse.ly gives you everything you need. Stop worrying about whether you're tracking the right things, and focus on acting instead of analyzing.
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BL.INK
BL.INK is a link management platform that enables companies to capture, track, and manage every single customer touchpoint, whether it comes from digital ads or apps, or QR codes on printed content. BL.INK makes it easy to create branded shortened URLs and QR codes that capture unlimited data points so you can track end-to-end marketing performance or GS1 Digital Link/GS1 2D barcode data to inform consumers and supply-chain vendors along their journey. Get perfectly-structured, consistent data for improved marketing ROI reporting. Branded short links and QR codes improve click-through rates because they’re trusted in SMS messaging, direct mail, emails, social media, product packaging, signage, TV ads. BL.INK offers global data residency and is HIPAA compliant and SOC 2 certified. Founded in 2008, we work with all industries including retail, consumer goods, healthcare, aviation, enterprise software, and financial services. Integrates with Adobe Analytics, ObservePoint, Khoros, Sprinklr
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IBM Cognos Analytics
IBM Cognos Analytics acts as your trusted co-pilot for business with the aim of making you smarter, faster, and more confident in your data-driven decisions.
IBM Cognos Analytics gives every user — whether data scientist, business analyst or non-IT specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo.
Visualize, analyze and share actionable insights about your data with anyone in your organization with IBM Cognos Analytics.
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Ahrefs
Ahrefs is an AI-powered marketing intelligence and SEO platform that helps businesses improve discoverability across search engines, AI platforms, and digital channels through advanced SEO, content marketing, brand monitoring, competitive intelligence, and analytics tools. The platform provides marketers with access to large-scale search and web data, AI-driven marketing workflows, keyword research, backlink analysis, rank tracking, technical SEO auditing, AI search visibility monitoring, and content optimization capabilities to help brands grow traffic, visibility, and revenue. Ahrefs also introduces Agent A, an AI marketing agent with unrestricted access to Ahrefs data that assists businesses with marketing analysis, content creation, SEO strategy, brand monitoring, and marketing execution tasks.
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