Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
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Smart, efficient, and anonymous People Counters & Analytics for the real world.
Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time.
We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend.
For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service.
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LanderLab
No coding, no server skills needed!
With LanderLab, you can create, edit, and publish beautiful and responsive landing pages that convert more in a matter of clicks.
Chose from a rich collection of ready to use templates or import your existing landing page as .zip or directly from an URL. Customise images, headlines, call to actions or any other part, with our built in easy to use Visual Editor.
Convert every visit into a lead!
Create beautiful lead capturing forms or popups that you can embed on your landing page. Integrate your preferred lead management CRM (Mailchimp, Getresponse, etc) and automatically push leads to your campaigns/lists
Advanced Visitor Analytics
Do not miss important insights about your visitors anymore. With LanderLab’s built in analytics solution your landing pages’s performance is being updated in real time. Track performance (visits, clicks, leads, etc) by Country, City, Device Type, OS, Connection Type, Browser, etc.
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