Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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DV Publisher Suite
Maximize yield from your premium inventory. DV Publisher Suite provides the measurement, insights, and tools you need to improve ad delivery, inventory quality, and revenue performance in one place. Maximize your revenue with one of the industry’s first comprehensive yield solutions for publishers, combining data automation, media quality insights, and inventory optimization across all of your inventory, whether direct-sold or programmatic. DV lets you focus on your core revenue-producing tasks, rather than spending valuable time managing spreadsheets. Aggregate all of your data sources and revenue channels to make informed decisions through robust reporting and dashboards. Supercharge your ops and streamline billing with visual campaign performance monitoring on pacing, discrepancies, and more. Generate new revenue by discovering high-performing inventory based on DV fraud, viewability, and brand safety data.
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Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality, offering solutions that help advertisers and publishers ensure their ads are viewable by real people, in safe and suitable environments, and within the right context. Their services encompass ad fraud detection, brand safety and suitability, contextual targeting, and viewability measurement across various channels, including CTV, video, programmatic, mobile, and digital audio. IAS collaborates with thousands of media partners, technology companies, and social media platforms to drive innovation and create integrated solutions tailored to clients' unique challenges. By providing actionable data and insights, IAS enables brands, agencies, publishers, and platforms to optimize digital ad campaigns, improve media quality, and drive superior results. We act with honesty and integrity, ensuring clients only pay for impactful impressions.
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Oracle Advertising
Discover the hidden potential in your digital strategy. Oracle Data Cloud provides award-winning solutions made for every stage of the marketing journey. Reduce waste and protect your ad spend, reach your ideal buyers and prospects, and ensure you measure the metrics that matter to quantify the impact of your online advertising campaigns. Make the biggest impact with your advertising by understanding your customers and most valuable prospects on a whole new level. Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud. Protect against fraud while ensuring your ads are in-view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.
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