MatrAIx

About MatrAIx

MatrAIx is a simulated-user evaluation infrastructure for digital products and AI systems, grounded in a population of 8.3 billion persona agents. It combines persona populations, interactive environments, telemetry, and task-specific metrics to test how different users may respond before a product reaches the real world. Teams can evaluate four types of experiences: surveys, AI chatbots, websites, and apps. Survey simulations support market research, concept testing, and preference analysis; chatbot evaluations measure task completion, satisfaction, helpfulness, safety, and multi-turn reliability; web evaluations examine usability, presentation, navigation, latency sensitivity, and task completion; and app evaluations cover functionality, responsiveness, task success, and user preference. MatrAIx provides custom personas, evaluation infrastructure, reports, and telemetry data, with more than 900 built-in metrics or custom metrics for each agent run.