MarketWide Integrations

WebTrak™ extends the power of MarketWide™ by capturing website activity, which includes website visitors, pages viewed, locations, device information, operating systems, browsers, referring sources, and conversions. WebTrak™ extends the power of MarketWide™ by capturing website activity, which includes website visitors, pages viewed, locations, device information, operating systems, browsers, referring sources, and conversions. Under the hood, WebTrak stores website activity at two levels, by the visitor and by page. A visitor session can consist of several pages, tracked in the order they are accessed. WebTrak captures activity data in real-time and writes it directly into your marketing system. This seamlessly pulls together online and offline data about your customers and prospects, helping you gain unique insights and make better decisions. For GDPR compliance purposes, WebTrak distinguishes between legitimate customer/prospect visitors versus anonymous visitors.