Lytics

CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI. The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys.

Combining custom audience creation with our demand engine to power growth across the buying cycle. For the last decade, intent data vendors have been recycling the same stale account-level activity. When everyone buys from the same pool of ‘intent,’ there’s no competitive advantage. We’ve spent over two decades building and refining our first-party audiences, giving us unparalleled insights and precision targeting that go far beyond generic third-party data. With solutions capable of reaching audiences across every stage of the buying cycle, no matter how and where your target buyer likes to engage, we’ve got all angles covered. We’ve been building audiences for over two decades and while much harder, results in a significantly more engaged audience. pharosIQ, a global leader in "intent-to-purchase" lead generation, provides insights and demand for B2B sales and marketing success. Leveraging over 40 years of expertise, pharosIQ turns intelligence into impactful engagements.