LoyaltyTrac

About LoyaltyTrac

There is a reason why GM, Ford, Nissan and others have invested in a national, captive automotive loyalty program. It’s because they see the tremendous upside to building their brand. They know that in the long-term customers will repurchase another vehicle if they can maintain a continuous form of a personal connection. While these OEM programs promote vehicle brand loyalty, they do little on a local dealer level. While captive finance companies help get your customers into their new vehicles so why not have a captive service department to keep them coming back? Captive service is one of the most profitable strategies in auto retailing today. Tying your customer to your service department through a membership program guarantees repeat captive business. Your membership program gives your customers a compelling reason to only consider you for all their service needs and future vehicle purchases.