Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.
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Unless
Quickly create and launch new features, adjust your existing content, and validate your ideas with live data. Integrate CRM data and logic from any source, service or system, and use it to offer every website visitor an individual experience. Increase conversion rates along your entire funnel, using automated A/B testing for context-aware content and features. Solve the exact problems of each customer before they call, with 1-on-1 onboarding that minimizes the amount of support interactions. Use purchasing history, loyalty cards, firmographic data, and behavior to create hyper-personalized reminders, offers, and rewards. Use everything you know about your customers to deploy cross-sell and up-sell tactics and increase sales per customer. The majority of your website visitors are anonymous, but this should not stop you from providing them with a personalized experience.
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Klaviyo
Klaviyo is an enterprise-level, cloud-based email marketing software solution for eCommerce companies. With powerful segmentation, one-click integrations, ROI-based reporting, website tracking, pre-built autoresponders, custom activity fields, drag-and-drop email design, and 360° customer profiles, Klaviyo helps brands drive more sales with its super-targeted and highly relevant marketing capabilities. With Klaviyo, users can pull in important data from their eCommerce platform and/or website and put this data to work to help personalize marketing content and optimize business performance. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.
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Salesforce Marketing Cloud Personalization
Personalize every customer experience with AI and real-time data to optimize conversions and reduce costs.
Treat every customer as an individual and drive ROI across your marketing programs with our personalization engine.
Create personalized experiences with machine learning and AI. Customize everything, from webpages to in-app experiences, product recommendations, content, and more. Tailor each customer experience for driving a specific KPI, from acquisition to customer retention, using a mixture of real-time user behavior and historical customer data. Improve page personalization with machine learning, informing CTAs like banners or pop-ups. You can even target and test at the speed your customers are browsing, with personalization decisions happening in milliseconds.
Use AI to synthesize in-the-moment intent data and past business engagements to identify customer affinities, interests, and preferences.
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