Logic Hop

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.

Quickly create and launch new features, adjust your existing content, and validate your ideas with live data. Integrate CRM data and logic from any source, service or system, and use it to offer every website visitor an individual experience. Increase conversion rates along your entire funnel, using automated A/B testing for context-aware content and features. Solve the exact problems of each customer before they call, with 1-on-1 onboarding that minimizes the amount of support interactions. Use purchasing history, loyalty cards, firmographic data, and behavior to create hyper-personalized reminders, offers, and rewards. Use everything you know about your customers to deploy cross-sell and up-sell tactics and increase sales per customer. The majority of your website visitors are anonymous, but this should not stop you from providing them with a personalized experience.