Publift
Publift is a programmatic ad tech company that partners with digital publishers to help them increase ad revenue. Founded by 2 ex-Googlers, Publift uses a proprietary software platform that allows publishers to focus on producing the content their audiences crave and less time managing the advertising revenue that sustains them.
The single, easy-to-set-up Fuse tag gives publishers access to a world of ad tech at their fingertips, including private marketplace (PMP) management, Header, and Open bidding, ad layout optimization, brand safety, and compliance with centralized reporting, all in one simple dashboard.
Fuse is currently the only truly simple way for publishers to optimize and manage their ad technology — loaded with easy-to-use integrations such as multivariate testing, Content Management Platforms (CMP) integration, automatic alert monitoring, and automated bid optimization. On average, client revenue using our platform has increased by a massive 60% year-on-year.
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Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
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Airtory
Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI, and improve brand engagement with Airtory's easy-to-build rich media ads!
We have 500+ templates across desktop, mobile, native, and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers.
Last but not least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign.
In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical.
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Google Ad Manager
Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best.
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