HyBid

Adagio's demand optimization solutions empower publishers to leverage unlimited demand sources, achieving unprecedented revenue levels while enhancing user experience, supply path optimization, and reducing carbon footprint. Trusted by over 25,000 publishers worldwide, Adagio offers future-proof technologies that satisfy publishers, advertisers, and users. Their platform addresses revenue leaks in the auction process, such as bid throttling, vRate and CTR targeting, bid shading, buyer warm-up algorithms, and timeouts, by developing technologies to offset these issues and help publishers increase earnings. Adagio simplifies the optimization of existing and new demand sources with any Prebid wrapper, providing tools like the Adagio Prebid Server to enhance direct seats and the Adagio Ad Exchange to connect with selected SSP and DSP partners seamlessly. Adagio's platform also offers comprehensive analytics and reports, providing insights into revenue KPIs across multiple dimensions.

Easily improve revenue and reduce latency with a single call to our server-to-server marketplace. Auction-level reporting shows that the highest bid always wins. No fee for publishers and a nominal $0.01 CPM charged to bidders. Work better with your preferred partners, including Amazon, and easily tap into 50+ buyers. The page or app makes one ad call and Transparent Ad Marketplace handles the rest from the server-side. Access unique Amazon demand and our proven experience in building scalable infrastructure. One light SDK setup to make all demand partners compete in parallel. Effortlessly connect with ad-tech services to help grow your business. Integrations require no extra development work and come with APS customer support. Add incremental partners without effort with a turn-key monetization solution for publishers of all sizes. The only technical requirement to use TAM is active integration with the multi-slot header bidding tag of Amazon Publisher Services (APS).