GrowthSimple

Intelligent Journey Orchestration is the data-driven marketing strategy that mirrors customer behavior across all channels to deliver true one-to-one personalization in real time throughout the entire customer journey. Gone are the days when marketing drove the customer journey. Today, we live and work in a digital landscape that has put customers at the wheel, and that means it’s no longer enough to just meet customer demand — businesses must find ways to anticipate and answer customer need before it’s even expressed. Customer loyalty is awarded to companies that put their customers at the center of everything they do. Marketing departments are measured by their ability to acquire customers, drive upsell and cross-sell, and build customer retention and loyalty over a lifetime of customer interactions. However, businesses have long known that without access to integrated data, these activities become little more than a scattershot, best-guess marketing approach.

Augmented Revenue uses Sidetrade’s AI assistant, Aimie, to predict customer behavior and the best actions needed to retain customers and grow sales to them. Increase customer lifetime value by driving more upsell and cross-sell revenue with targeted offers and campaigns. Augmented Revenue uses predictive analytics to help organizations understand their customer behavior and proactively take action to retain customers and grow sales to them. Sidetrade’s AI, Aimie analyses real-time data to understand patterns of behavior, then makes recommendations to increase customer loyalty and to uncover additional sales opportunities. She uses Sidetrade’s proprietary algorithms to predict customer churn in the coming months. Based on this insight, you can model revenue at risk from customers likely to leave you and take proactive steps to retain them. Augmented Revenue also predicts the best offer or action most to succeed in upsell and/or cross-sell to your existing customers.