Audience
Organizations looking for a Win-Loss Analysis solution for complex sales
About Growth Velocity
To increase opportunity creation and reduce no decisions, our interviews are a deep dive into the buying context, the funding decision, and initial perceptions of the solution space. After analyzing the data to identify the winning patterns and understand why they occur, we recommend improvements to targeting, messaging, and sales process and enablement. To improve opportunity win rate, we interview buyers about their perceptions and thoughts as they shortlisted solutions and then selected one. We make these deep dives actionable by identifying the key criteria that drive wins and losses overall. And we explain how and why buyers assess competing alternatives on those criteria. Teams that have this deep understanding of the criteria that control outcomes are able to make rapid, data-driven improvements.
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Clozd
Clozd provides world-class consulting services for win-loss analysis. We help our clients to design and execute effective win-loss programs, customized to their unique needs. Our experienced team of win-loss consultants can help to design your program, conduct in-depth buyer interviews, administer surveys, analyze program findings, develop summary reports, code systems integrations, and more. Clozd offers innovative software, called The Clozd Platform, that powers continuous win-loss analysis for your entire sales pipeline. First, the platform integrates with your CRM to monitor your closed opportunities. Next, it automates win-loss data collection from reps and buyers using a combination of interviews and surveys. Finally, it synthesizes the data, surfaces critical insights about why you win and lose, and shares them with stakeholders across your business.
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Primary Intelligence
Discover the reality behind deal outcomes according to your buyers, and learn how to win more opportunities. Uncover blind spots in your sales experience and processes that only your buyers can see to help you win more. Understand what your competitors are doing to adapt to your market and how you can stay ahead. Identify at-risk accounts and improve customer experience by understanding your clients’ needs and expectations. B2B organizations that study past deals see a drastic increase in win rates, even up to 72%. By studying past deals and diving into your buyer feedback, you’re able to remove bias around why you win and lose and identify actionable insights to help each rep win more. Win-Loss Analysis uncovers sales and marketing insights for your organization and helps create alignment between all customer-centric departments. You can also run specific programs to study how the sales experience impacts a deal outcome, how your buyers perceive competitors in your market.
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Klue
Klue is the competitive enablement platform built to collect, curate, and deliver competitive and market intelligence across every department of every business. Staying on top of the competition is easy with Klue. Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence gives you the edge against top rivals and growing threats. Never pull your hair out managing document versions again. Update sales battlecards effortlessly, collaborate seamlessly, and deliver consumable competitive strategies in the tools your Sales reps use every day. Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths. Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do.
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WON
Win-Loss research helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insight into their decision-making process, the strengths/weaknesses of your team and offering, and exciting insight into your competitors. As a result: - Sales learns how to improve their talking points and process. - Marketing learns the messaging that resonates and how better to position products to different customer profiles. - Product learns what features customers care about. - And Client Success teams learn what’s most important to their customers, and how to prevent churn.
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Company Information
Growth Velocity
Founded: 2016
United States
growthvelocity.com
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