Gears

GearBox® by IRIS is a modular platform designed to streamline distributed marketing by connecting campaigns, vendors, and budgets in one unified solution. It helps marketing, sales, and operations teams collaborate more effectively by resolving inefficiencies and aligning fragmented workflows. The platform supports seamless vendor integration, enabling smooth procurement and execution while maintaining brand consistency. Channel partners can automate co-op, MDF, and rebate management for efficient local marketing. Sales teams benefit from real-time analytics and campaign tracking for better decision-making. Overall, GearBox® empowers businesses to coordinate complex marketing efforts with transparency and measurable results.

GearDex keeps a full record of every camera, lens, light, filter and drone you own: serial numbers, photos, purchase price, current value, condition, where it lives and the receipts that go with it. Add gear by typing a sentence or dropping in a CSV, then see what your kit is worth today and which records are missing a serial or receipt. When a job comes in, plan the shoot with call sheets, locations, weather and sun times, and pack from the gear you actually own. Print QR labels, scan items out to a second shooter or a friend, and see who has what and when it's due back. Iris, the built-in AI assistant, answers questions about your kit and checks lens and filter fit, and it never changes a record without your OK. GearDex also runs the client side: a photography website, client galleries, a client CRM, and on Studio, online booking and invoices paid through your own payment link. Starter is free for 25 items. Web, Mac and Windows. Every plan can export your data.