Audience
Businesses in need of a solution to improve their customer experience and boost their sales
About FiO iCRM
iCRM helps businesses and retailers become more customer-centric, as they can determine their customers’ demands and wishes. Retail is a fast-paced industry where trends are born, profits can increase, and consumers are looking for the next big must-have, which makes understanding retail analytics very valuable. Gain a deeper understanding of your customer's experience with your brand today! Using our iCRM algorithms, retail businesses can run targeted segmented marketing campaigns based on specific customer characteristics like region, preferences, gender, purchasing habits, and more. The results will improve customer loyalty and retention. The customer data platform is a marketer-managed platform that stores, connects, and combines customer data from website interaction, purchases, engagement, attributes, and market data. Intelligently determine the channels that yield the highest likelihood of engagement which will increase your ROI.
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Free Trial available.
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Company Information
FiO
Founded: 2007
United States
www.groupfio.com/intelligent-crm/
Videos and Screen Captures
NielsenIQ Omnishopper
Changing habits take consumers from brick-and-mortar browsing to online purchasing and back to stores for curbside pickup. Increase your wallet share by clearly seeing and fully understanding movements across categories, brands, and retailers. Today’s shopper moves more fluidly across retailers and channels, making it ever more challenging to see the full landscape and how to prioritize opportunities. Through NielsenIQ Omnishopper, your business can follow shopper behavior and understand evolving consumer habits, enabling you to develop data-backed plans and tailor-made strategies unique to your customers. With a comprehensive view of the shopper journey and detailed brand, category, and product details you can easily identify new growth opportunities. Our panels use the most rigorous validation and robust requirements in the market, so you know the data reveals behavioral trends and not random fluctuation.
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CrossEngage
CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI.
The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys.
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Sparkfly
Sparkfly’s smart offer management solutions give QSR, casual dining, retail, and services marketers the power to create and distribute personalized digital and physical campaigns that maximize customer acquisition, retention, and loyalty programs — and measure effectiveness in real-time. With Sparkfly, brands can understand and engage with customers on an individual basis by modernizing existing point-of-sale and other retail systems with agile, real-time technology. A general goal to surprise and delight is no longer enough. Instead, today’s consumers expect personalized offers and other gifts in exchange for their loyalty — which means smart offer management is an absolute must-have. Real-time visibility into offer redemptions, customer purchase behavior, channel performance, and sales attribution gives you the power to make data-driven decisions about your media spend and your overall acquisition and retention goals.
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Fuel AI-Powered CRM
Increase guest engagement with relevant, timely marketing campaigns tailored to each guest. Our all-new AI-Powered Hotel CRM software tracks every guest behavior in real-time, creates real-time segments with personalized recommendations, and enables customer-centric marketing across all your channels. Combine all guest attributes from across your systems, including message engagement, website behavior, and PMS profile information, into a single customer view of each guest, allowing for true 1:1 marketing. Target drip campaigns to guests based on their unique potential value, sentiment, and propensity, determined in real-time through a holistic view of guest research and booking behavior patterns. Engage the right guests for each campaign with automated segmentation recommendations, powered by Blueshift’s machine learning algorithms and Fuel’s data scientists. Guests will receive messages at the precise times they are most likely to interact with your brand.
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