Admiral is the leading adblock revenue recovery platform for publishers and the pioneer of Visitor Relationship Management (VRM). Trusted by thousands of publishers and backed by more than a decade of recovery expertise, Admiral has helped publishers recover more than $100 million in adblock revenue across trillions of protected requests.
Admiral pioneered Full Spectrum Adblock Recovery to address today's fragmented adblock landscape—from browser extensions and privacy browsers to VPNs, DNS and network-level blocking, dark traffic, and more resistant blockers. Instead of relying on a single recovery technique, Full Spectrum combines four core approaches: Full-Stack Recovery, Reinsertion, Server-side Protection, and Alternative Value Exchange.
Publishers can use these approaches independently or together through Combo Recovery to maximize total adblock revenue. Full-Stack Recovery restores the publisher's complete advertising stack when possible, while reinsertion—including Acceptable Ads and proxy reinsertion—adds recovery opportunities for other blocker environments. Server-side protection extends coverage to more resistant blockers, while alternative value exchanges can convert adblocked visitors through subscriptions, registrations, email acquisition, donations, and other outcomes.
Admiral's VRM platform provides the intelligence and orchestration behind Full Spectrum Recovery, enabling publishers to detect and measure blocked traffic, segment audiences, target recovery experiences, sequence offers, test approaches, and continuously optimize performance.
Beyond adblock recovery, Admiral helps publishers maximize revenue recovery and revenue growth through subscriptions and paywalls, consent management, first-party data, registrations, email and social audience growth, donations, journey shaping, marketing automation, and AI-powered Visitor Copilot.
One audience. Multiple recovery paths. More revenue recovered.
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AI Sales Rep with Person-Level Website Identification
Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour.
Lower Funnel, Higher Value Leads
Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site.
- 40 points of data about each prospect, including first name, last name, email address, and more.
- Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet.
- These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you.
- Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated.
Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.
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Lead Forensics
Lead Forensics is software for turbo-charged lead generation. Identify sales leads you never knew you had and accelerate your marketing ROI. Imagine if you could take control of your lead generation activity and convert ready-to-buy prospects, before your competitors even get close? Lead Forensics is the software that reveals the identity of your anonymous website traffic, and turns them into actionable sales leads. In real-time. Leverage Lead Forensics as an additional data source. Instantly access names, job titles and email addresses of key contacts that match your target profile, from businesses that have been visiting your site. Forget waiting for the phone to ring or a website conversion. Lead Forensics lets you own your lead generation activity by uncovering the identity of your unconverted website visitors, delivering them to you via your Visitor List.
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