Eyezag

SentiGaze delivers professional gaze tracking using standard webcams. Track eye movement in real time or record sessions for later analysis. Generate heat maps from individual or combined user sessions, overlaying data on websites, applications, images, or video content with live preview options. Use gaze data to control software and devices, creating pointer-based interfaces for numerous applications. Build accessibility solutions for users who need alternative input methods beyond traditional options. The technology works without specialized cameras or head stabilization equipment. Proprietary algorithms detect and track eye movement from webcam video with zero physical contact required. Quick calibration adapts the system to any screen size and viewing distance by having users look at designated screen points before each session. SentiGaze handles both single-user tracking and multi-user aggregate analysis, making it suitable for UX research and accessibility development.

Eye tracking is a unique behavioral research method measuring eye gaze – i.e. the positions and movements of the eye, to show us what the consumers are (or are not!) looking at. Our Eye tracking tests are done remotely, which cuts down costs, saves time, and enables us to conduct studies in over 40 countries globally. Innovate to understand the world’s consumers: go beyond long surveys and focus groups. Remote behavioral testing is 2 times faster and cost-effective, enabling testing on a global scale. Multiple methods ensure the highest predictability. We develop cutting-edge shopper and digital environments. The future of shopping is set for a social revolution. Thanks to its accessibility, social media has quickly become one of the essential business operations for brands. And due to the highly competitive digital arena, growing a brand’s social presence has never been more challenging – from standing out in the clutter and ensuring ads actually trigger the conversion.