Audience
Marketing analytics tool that helps companies with their market segmentation and ideal customer profile identification
About Equifax B2B Marketing Compass
The more you know about your customers, prospects and markets, the better you can target your audience and match them with the most meaningful products and offers. B2B Marketing Compass can help you gain greater market insights needed by enriching and analyzing your business customer data to produce strategic information across critical areas: ideal customer profile, market segmentation /penetration and new prospecting lists. This powerful tool provides fresh, new marketing information about your business customers and prospects, along with detailed marketing analytics to help align your strategy with qualified, lucrative audiences, increase your marketing ROI, expand your market reach and efficiently grow revenue, with less risk.
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Company Information
Equifax
Founded: 1899
United States
www.equifax.com/business/b2b-marketing-compass/
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