Epsilon Digital

Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.

BPRISE is an advertising and marketing technology firm that brings brands and retailers closer to their mobile-first customers in the online and offline space through ads triggered at relevant locations and measures the impact of ads on conversion and engagement. Our Solution: A Marketing Suite To Engage Your Digital-First Customers Offline And Online. The marketing suite ‘BPRISE Blend’ optimizes the reach of ad campaigns, captures the depth of marketing attribution and visualizes customer journey through the purchase funnel to accurately measure the ROI of digital advertising. Advertisers: Achieve One To One Personalization In Digital Advertising. When is a DSP the answer to maximizing the ROI of your ad spend while speaking with each customer individually? Brands: Gain True Customer Intelligence Of Your Human Consumers. What are the customer insights from online and offline sources that help form profitable customer segments?