Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.
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AnalyticsCreator is a metadata-driven design application for data warehouse automation and data product engineering across the Microsoft data stack.
At its core is the AnalyticsCreator Governed Control Model, which keeps business meaning, data structures, transformation rules, dependencies and technical implementation connected in one controlled project model. Data teams design the required architecture in AnalyticsCreator, then generate native Microsoft assets from that design.
Generated assets can include SQL Server objects, SSIS packages, Azure Data Factory pipelines, Microsoft Fabric components, deployment artefacts and Power BI semantic models. AnalyticsCreator supports dimensional, 3NF and hybrid modelling approaches together with ingestion, transformations, delta loading, historisation, Slowly Changing Dimensions, snapshots and repeatable data-processing patterns.
Changes made in the model can be propagated across dependent project assets, while lineage, documentation and impact analysis remain connected to the underlying design. This helps teams reduce repetitive engineering work, standardise delivery and understand the effect of change before regenerating affected assets.
AnalyticsCreator generates native Microsoft technology rather than requiring a proprietary runtime. Organisations retain ownership of the resulting implementation and can integrate generated assets into existing Git, Azure DevOps and CI/CD processes.
Design Intelligence extends this governed project context into AI-assisted data engineering by giving authorised AI tools and agents structured access to metadata, lineage, dependencies and design rules.
Typical use cases include enterprise data warehouse development, Microsoft Fabric adoption, SQL Server and SSIS modernisation, governed Power BI delivery, SAP-to-Microsoft analytics architectures and repeatable data product engineering.
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100x
100X is an AI-powered platform designed to troubleshoot complex software systems by autonomously analyzing tickets, alerts, logs, metrics, traces, code, and knowledge to pinpoint problems and remediate issues. It operates through a multi-step process: connecting to your environment to build a comprehensive knowledge graph, automatically investigating every incoming alert or support ticket, dynamically querying telemetry and connecting signals across systems, isolating specific system issues with supporting evidence, suggesting proven fixes with relevant context, and learning from every resolution by capturing commands, fixes, and failure patterns discovered by your team. 100X integrates with tools like Datadog, Grafana, LaunchDarkly, Jenkins, Kafka, Redis, and Salesforce, and can be deployed within your cloud environment, ensuring data is accessed, processed, and stored entirely within your cloud boundary.
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