CDK Global
CDK is a secure, SOC 2-compliant dealership software solution provider who’s fully integrated for all areas of the automotive dealership — from the Front Office, Back Office, Service and Parts, and all areas in between.
Our mission is to help dealers sell and service more cars and run more efficient operations by developing solutions and services that streamline workflows, most notably the CDK Dealership Xperience Platform.
Dealers can choose from six scalable suites—Foundations, Fundamentals, Vehicle Inventory, Modern Retail, Fixed Operations, and Intelligence—tailored to franchise, independent, and multi-rooftop needs.
With over five decades in automotive software and 15,000+ dealers served, CDK offers scalable suites tailored to any dealership size — all with secure infrastructure, real-time data flow, and measurable performance impact.
Learn more
PrecisePrice
Welcome to the new age of automotive digital retailing! As more customers are looking to start the car-buying process online, PrecisePrice can convert those clicks into store visits (bricks). PrecisePrice is the industry’s only digital retail solution that can integrate DealerSocket Desking and push deals to your DMS. A simple interface allows online shoppers to configure the right payment on the right vehicle and easily transfer their deal to the showroom. Easily transition online PrecisePrice shoppers to the showroom using personalized shortcodes. Provide transparency and accuracy in the deal-building process with VIN-specific F&I menus, powered by F&I Express. Automatically sync PrecisePrice deals with Desking so that customers never have to provide their information more than once. PrecisePrice integrates directly with DealerSocket’s Desking so that shoppers get the exact same price whether they’re at home or your dealership.
Learn more
nVision
nVision from Autotrader is a data analytics platform built for franchise car dealerships that centralizes and visualizes performance metrics so dealers can see exactly how their marketing is performing, which vehicles and campaigns engage shoppers, and where opportunities for improvement lie. It consolidates leads, sales, inventory, shopper behavior, promotions, and market comparisons into clear dashboards with straightforward reporting and practical recommendations that eliminate guesswork and jargon. With features such as real-time performance monitoring, daily inventory attention insights, connected advertising and sales analytics, and audience exploration, dealerships can follow up with the right prospects, understand what drives engagement, and make smarter decisions to optimize their advertising plans and grow revenue. nVision also tracks digital retailing engagement and competitive rankings, helping dealers spot trends, identify slow-moving inventory, and measure campaign ROI.
Learn more
Autotrader
Autotrader B2B is a suite of digital marketing, retailing, advertising, and analytics solutions for automotive dealerships designed to help dealers connect their inventory with in-market car buyers, capture high-quality leads, and close more sales on Autotrader and partner sites like Kelley Blue Book. It offers tailored Franchise and Independent dealer solutions, including listings packages that put new, used, and specialty vehicles in front of motivated shoppers with flexible exposure options, enhanced merchandising tools, and real-time performance analytics so dealers can optimize which vehicles draw the most interest. Its digital retailing tools enable shoppers to start the buying process online by estimating payments, valuing trade-ins, and applying for financing from any device, helping dealers move deals forward before in-store visits. Distance retailing features allow dealers to reach buyers beyond their local market by highlighting delivery and virtual selling options.
Learn more