Audience
Marketers that need a powerful data activation platform
About DataCommander
To increase relevancy, many marketers are building a single view of their prospects and customers that goes beyond the devices they’re using to consume digital content or the channels they’ve previously engaged with. This is made possible with DataCommander as it allows enterprises to compile, standardize, and store all previous prospect and customer interactions in one place that’s accessible for future campaigns. This solution seamlessly integrates with many CRM platforms enabling both sales and marketing teams to enhance their existing prospect and customer profiles with online and offline purchasing data, browsing histories, previous marketing campaign exposures, and even call center interactions. The DataCommander platform automates the process of combining data across disparate solutions enabling marketers to do what they do best: understanding their audiences, designing relevant campaigns to target them, analyzing campaign performance and leveraging the insights.