Audience
FMOs looking for a solution to streamline their insurance marketing campaigns
About Data Decisions Reach
Reach is DDG’s audience-targeting support tool designed for FMOs supporting the senior market. It offers same-day turnaround, providing a full visualization of key descriptor variables to identify the best audience for medicare advantage, medicare supplements, final expense insurance, and more. Reach delivers the specific names and addresses of individuals in your target audience to your preferred mail supplier, ensuring accurate customer acquisition models tailored to your county’s unique attributes. With model types like the look-alike model, Reach generates audience profiles that help develop relevant advertising copy. The response model predicts campaign outcomes, optimizing direct marketing budgets by targeting individuals with a high likelihood to purchase. Reach also ensures data security, being SOC 2 Type 2 certified, and manages the entire modeling process, from suppressing deceased records to ensuring USPS standards are met.