Audience
Sales intelligence platform for companies wanting to improve their sales efficiency, CRM acceptance and targeting
About D&B Optimizer
D&B Optimizer removes bad data. Sales People who trust their CRM will be far more effective and will always have correct, updated data resulting in pin-sharp targeting and a massively better customer experience. And a happy, successful salesforce! D&B Optimizer is a secure cloud-based platform to enhance your marketing and sales data, helps you profile your best opportunities, and reach your target audiences. It comes loaded with advanced analytics and easy integration into your marketing systems with connectors for Salesforce and Microsoft. D&B Optimizer not only unlocks the value of your current data but enhances the new data you collect every day while driving more effective segmentation and targeting to accelerate growth in your business. Keeping data up to date is an uphill struggle for sales and marketing teams. In fact, Salesforce estimates that 91 percent of CRM data is incomplete and 70 percent of that data decays annually.