
Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
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Fraxion is an all-in-one procure-to-pay solution built for mid-market companies. It enables complete spend management by automating procurement, accounts payable, expense management, and spend analysis on a single connected platform.
Key capabilities include requisition to PO automation, real-time budget and policy controls, multi-level approvals, PunchOut, catalog purchasing, AI-driven AP automation and spend analysis, and a mobile app for on-the-go spend control.
Every transaction produces a full audit trail from requisition to payment. Fraxion is designed for the Office of the CFO. Finance teams start with the solution they need most, procurement or AP automation and expand to full procure-to-pay without reimplementation.
SOC 2-compliant. Integrates with major ERP and accounting systems: Sage, Microsoft Dynamics, NetSuite, QuickBooks, and Xero. Trusted by mid-market organizations across healthcare, life sciences, agriculture, education, natural resources for over 20 years.
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FarmCloud
FarmCloud is an application-hardware digital platform for the entire agri-food industry, connecting farmers, processors, distributors, advisors, OEMs and agri-trade in one interoperable ecosystem. Available as SaaS, on-premise or white-label, it integrates IoT sensors, agricultural machinery (ISO-XML, ISOBUS, CAN-BUS), satellite data and enterprise systems such as SAP, Salesforce and Microsoft Dynamics.
For food processors and distributors, FarmCloud provides a grower portal (FMS), intelligent sourcing, contract and delivery management, audit planning, quality control, advanced MRV, ESG and Scope 1 & 3 reporting, and full farm-to-fork traceability with risk monitoring.
Farmers gain advanced farm resource management, workforce and fleet control, precision fertilisation, decision support systems, real-time crop monitoring and cost reporting.
OEMs partners benefit from ready-to-integrate Agriculture 4.0 operating components, bidirectional data exchange, digital sales channels.
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