Audience
Individual coach, coaching firms,
About Coaching Loft
Coaching Loft is coaching management software that runs the working side of a coaching relationship in one place: scheduling and calendar sync, session notes, goals and action tracking, a 500+ coaching question library, assessments and 360 feedback, coaching agreements with e-signature, coaching packages, invoicing and payments, and a free client portal for every coachee. It is used by individual coaches, coaching firms managing multiple coaches under one brand, and organizations running internal and external coaching programs.
Pricing
Premium - $55 per month (up to 30 clients)
Master - $95 per month (unlimited clients)
Coaching Firms & Enterprise - from $95 per coach seat per month, with volume discounts available
Every plan includes free coachee portals at no per-client cost. Coaching firms and enterprise accounts also receive unlimited free coachee and administrator seats.
Annual subscriptions receive two months free. Free trials: 14 days for individual coaches, 30 days for coaching firms and enterprise accounts.
An entry-level Basic plan is available at $12 per year for 2 clients.
Company Information
Videos and Screen Captures
Coach dashboard - active coachees, sessions, hours and unpaid invoices at a glance
Product Details
Coaching Loft Frequently Asked Questions
Coaching Loft Product Features
Coaching
Coaching Loft is coaching management software for professional coaches, coaching firms and organizations running coaching programs. It covers the full working relationship: scheduling with two-way calendar sync and client self-booking, session notes, goals and action tracking, a library of more than 500 coaching questions, assessments and 360-degree feedback, coaching agreements with e-signature, structured coaching packages and programs, and invoicing with payment tracking. Every plan includes a free coachee portal where clients track goals, actions, sessions and files, complete assigned forms and message their coach, with no per-client charge. A built-in Coach Directory gives every coach a public profile and lets clients search by specialty, experience and availability, so the platform helps coaches find clients as well as manage them. Six AI features are live, including AI-generated reports, AI coach matching and Luma, an AI coach assistant. Firms and enterprise accounts add w
Mentoring
Coaching Loft runs structured mentoring programs end to end. Administrators assign mentors to participants or use AI matching on goals, expertise, availability and style, then track engagement across the whole programme from one dashboard. Each mentoring relationship has its own workspace: session notes, goals and action tracking, shared files, assigned forms and a question library of more than 500 prompts that mentors can assign individually or bundle into sets. Mentoring programmes can be built as structured packages with milestones and timelines, and assigned directly to participants. Every participant gets a free portal at no per-seat cost, and firms and enterprise accounts receive unlimited free participant and administrator seats. Assessments and 360-degree feedback collect multi-rater input from peers, managers and direct reports, and reporting covers activity, engagement and outcomes.
Sales Coaching
Coaching Loft gives sales leaders a structured way to coach their teams rather than relying on ad hoc one-to-ones. Managers schedule recurring sessions with two-way calendar sync, record session notes, set goals and track actions between meetings, so coaching commitments are visible and followed up. A library of more than 500 coaching questions supports consistent conversations across a team, and coaching packages let an organization define a repeatable coaching programme with milestones rather than leaving each manager to invent their own. Assessments and 360-degree feedback gather multi-rater input from peers, managers and direct reports. Administrators oversee every coach and coachee across the organization, with reporting on activity, engagement and outcomes, plus white-labeling, single sign-on and unlimited free administrator seats.
