ClearWatt

nVision from Autotrader is a data analytics platform built for franchise car dealerships that centralizes and visualizes performance metrics so dealers can see exactly how their marketing is performing, which vehicles and campaigns engage shoppers, and where opportunities for improvement lie. It consolidates leads, sales, inventory, shopper behavior, promotions, and market comparisons into clear dashboards with straightforward reporting and practical recommendations that eliminate guesswork and jargon. With features such as real-time performance monitoring, daily inventory attention insights, connected advertising and sales analytics, and audience exploration, dealerships can follow up with the right prospects, understand what drives engagement, and make smarter decisions to optimize their advertising plans and grow revenue. nVision also tracks digital retailing engagement and competitive rankings, helping dealers spot trends, identify slow-moving inventory, and measure campaign ROI.

CarEdge Pro is an AI-driven car buying tool that gives consumers insider automotive market data, pricing insights, and an expert AI car buying agent to help simplify and improve the vehicle purchase process. It provides access to detailed market information such as dealer invoice prices, fair market values, target discounts, total vehicles for sale, market day supply, historical sales data, and proprietary price recommendations so users can research and compare prices with confidence before contacting dealerships. Once vehicle research is complete, CarEdge Pro’s built-in AI agent contacts multiple dealerships anonymously, negotiates on the buyer’s behalf, and surfaces transparent out-the-door offers so consumers can review and choose the best deal without the stress of direct haggling. It keeps buyers’ contact details private until they decide to move forward, reducing spam and unwanted outreach, and its dashboard consolidates real-time pricing and negotiation status.