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Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

Own your website analytics. Umami is an open source, privacy-focused alternative to Google Analytics. Umami lets you to gather the data you need while respecting the privacy of your users. Umami does not collect any personal information, does not use cookies, does not track users across websites, and is GDPR compliant. Umami helps you stay compliant with ever-changing data privacy laws. All data collected is anonymized, making it impossible to identify any individual user. Rest assured knowing that your data is securely in your hands. Umami is easy to use and understand without needing to run complicated reports. Umami collects only the metrics you care about and everything fits on a single page. Umami is dedicated to open-source development. Place your confidence in a product that is fully transparent, battle-tested, and community-supported. Best of all, you don't need to display an annoying cookie notice.