Upsiide
Upsiide idea screens aren’t typical concept testing surveys. Our interactive dashboard tells you which concepts, ideas, and designs are most likely to perform well in-market, routinely validated by in-market realities. Upsiide is an innovation insights platform that helps marketing and insights pros predict the in-market appeal and performance of their ideas. We're the quickest, most actionable, and most cost-effective way to do innovation research. Test thousands of ideas and get real-time results delivered straight to an AI-powered visual analytic dashboard. Upsiide is relevant across every category – CPG, financial services, telecommunications, pharmaceuticals, and restaurants. We use some pretty fancy statistical techniques that will help you predict which will ultimately succeed in-market. Whether you’re honing in on a pack design, launching a new product, or deciding on campaign messaging, Upsiide will help you select the best possible option based on in-market realities.
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UserTesting
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UserTesting is a leading human insight platform designed to help enterprises capture authentic customer feedback at scale. It leverages a global network of participants and AI-driven analysis to deliver fast, actionable insights across marketing, product, design, and customer experience teams. The platform enables companies to test anything from messaging and creative assets to product features, reducing guesswork and maximizing ROI. UserTesting supports enterprise-grade compliance standards including SOC 2, GDPR, and HIPAA to ensure privacy and security. Trusted by world-renowned brands like Walmart, Microsoft, and Wells Fargo, it drives measurable business outcomes such as increased revenue, faster innovation, and reduced risk. UserTesting empowers organizations to put the real voice of the customer at the center of their decision-making.
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Affect Lab
Tech-driven consumer insights platform for Insights teams. Map insights across media, digital and shopper touchpoints, deliver customer experiences that resonate emotionally, optimize customer journey for increased conversions, gain emotion, attention, engagement and noticeability insights. Usability testing and analytics platform for UX teams. Measure attention, engagement and emotion across user journeys, test prototypes, mockups, websites, apps and chatbots, identify key elements within the UI that customers notice, deliver emotionally optimized UX and drive conversions. Emotion Insights to create the best customer experiences. Facial Coding APIs to measure emotional response at scale, single face emotion recognition, in-the-wild multi face emotion recognition, recorded video emotion analysis. Test stimuli of various modes and channels like videos, print ads, planograms, package designs, websites, apps, chatbots, etc.
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Kantar Marketplace
Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.
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