BuzzSumo

Pros: Using BuzzSumo to employ digital marketing allows us to establish contact with influencers to offer them a contract or sponsorship in exchange for promoting our company or products on their social networks. BuzzSumo offers to analyze our needs and requirements with the performance of influencers to approach those who are similar or better fit with our brand. The platform can be integrated with Google Ads Manager and Google Analytics, to provide us with analytical reports to better understand customers and to provide administration and advertising management tools, respectively.

Cons: The application does not allow editing or deleting comments made on the contributor portal once they have been published. We have associated almost all social networks with the BuzzSumo application, but they should include in the updates the option to integrate TikTok as it is a very favorable and beneficial platform for advertising. It would be highly beneficial if BuzzSumo offered the option to analyze in real time the performance of the influencers and after the end of the campaign, to provide us with a report that will help us to better choose the influencers that will help us in the growth of our business.

Overall: In search of new marketing strategies for our company we started working with the BuzzSumo application, offering us the influencer marketing method to promote our brand through advertising agreements with the most influential people in social networks. BuzzSumo is a very good option for SMEs and independent marketers who are looking for innovative marketing strategies to develop the potential and boost the economic and commercial growth of their brand.

Pros: BuzzSumo is great tool to set strategy and follow the trend for contents. It works with mainly three features which all the needs of content marketing. Content Discovery and Content Research and monitoring. It help monitoring the contents and provides hot questions and keywords related to the website niche.

Cons: BuzzSumo is unique tool which provide very insightful information of topics and keywords of your niche.

Overall: BuzzSumo is one of the best tool available for Content ideas and research. The content discovery option provide complete details of the keyword from search volume to search popularity. It helps to identify the potential of the keyword and importance of the keyword in your niche. It helps tracking the trends on the social medias related to the keyword or to your website niche.The content Research part helps in tracking the competition of the content of the keyword. it helps in finding the hot questions and trends related to your website niche. It keep on tracking the backlinks and competitors back links, so that you can have chance to get back links from the same source as your competitors. Overall its a great tool for Content planning and management it ensure your involvement in each of the trending topics from your niche.

Pros: BuzzSumo provides a great content strategy. It helps you generate more traffic to your campaign. It gives very powerful content insights and behavior data. Customer service is also excellent.

Cons: After the implementation of my business, I'm totally loving the way it delivers the best marketing platform.

Overall: BuzzSumo is the most reliable marketing platform I used. Overall BuzzSumo gives the perfect place to generate a marketing campaign with SEO supported content. It gives me an excellent content strategy which helps me to reach my goal.