Audience
Consumer brands and omnichannel marketing teams in need of a tool to identify retail and marketplace buyers, capture first-party data, and activate verified purchase signals
About Brij
Brij is an omnichannel marketing platform that turns retail and marketplace purchases into owned, deterministic customer signals, helping brands identify buyers they normally cannot see when sales happen through retailers and third-party channels. Packaging, inserts, and displays can trigger incentive-led digital experiences such as warranty registrations, sweepstakes, rebates, reorder flows, surveys, and product education, capturing emails, phone numbers, purchase data, preferences, and other first-party information. Its AI engine processes scans, registrations, and receipts to build customer profiles with basket composition, retailer behavior, purchase frequency, and cohort trends. Purchase verification and basket insights transform offline transactions into usable marketing data, while automated segmentation creates behavioral cohorts for activation.