Audience
Companies looking for a Campaign Management platform
About BrightInfo
BrightInfo's self-learning JARGON™ algorithm analyzes your website pages and learns your content assets. When visitors arrive to your website, JARGON™ tracks individual behavior, considers it against crowd behavior, and presents each visitor with the most relevant content from your existing content pool - all in real time, all fully automated. Most marketers are delighted when increasing their conversion rate, for instance from 5% to 6%. In this regard, BrightInfo insists on looking at the glass half-empty. More than 95% of visitors to a website – potential customers – leave without engaging. They don't find it relevant. Which is strange, since they've reached the website for a reason. Visitors arrive to your website from different channels and industries, they come with specific needs and at various stages of the buying cycle. Each of them behaves according to their own personality and attention span. It is hard to imagine that one website can fit them all.