Born Digital

IBM watsonx Assistant (Formerly Watson Assistant) is a market-leading enterprise conversational AI platform that allows you to build intelligent virtual and voice assistants that can provide customers with fast, consistent and accurate answers across any messaging platform, application, device or channel. Using artificial intelligence and large language models, watsonx Assistant learns from customer conversations, improving its ability to resolve issues the first time while removing the frustration of long wait times, tedious searches and unhelpful chatbots. Most chatbots try to mimic human interactions, frustrating customers when a misunderstanding arises. IBM watsonx Assistant is more than a chatbot. It knows when to search for an answer from a knowledge base, when to ask for clarity and when to direct users to a human agent for more assistance. And since it can be deployed in any cloud or on-premises environment – smarter AI is finally available wherever you need it.

Chatfuel is an AI-powered chatbot and customer communication automation platform that helps businesses manage conversations across WhatsApp, Instagram, and Facebook. The software enables organizations to create automated messaging workflows for answering customer questions, qualifying leads, scheduling appointments, and following up with prospects. Its AI agents use business-specific knowledge to provide responses, recommend products and services, and guide customers through purchasing decisions. Chatfuel includes a no-code chatbot builder, customizable templates, and automated responses triggered by social media comments, direct messages, and advertising interactions. The platform also provides lead management, appointment booking, payment links, and integrations with customer relationship management systems. Built-in analytics allow businesses to monitor campaign performance, track lead generation activity, and evaluate the effectiveness of their messaging automation.