Curated.Media
Curated.Media is a self-service, independent programmatic media curation platform that helps advertisers, agencies, and programmatic media buyers streamline how they build, manage, and activate curated Private Marketplace (PMP) deals and inventory packages across digital advertising channels. It enables users to access a library of curated PMPs or create custom PMPs that combine publisher first-party data, third-party audience layers, and context-specific inventory, such as CTV packages or performance-oriented placements, to align with precise targeting and KPI goals. It emphasizes control, transparency, and efficiency by letting buyers shape supply, cut out intermediaries, and directly curate the inventory they activate, reducing operational friction and improving campaign performance compared with unmanaged programmatic buys. Features support layering audience signals, choosing inventory based on context or performance, and optimizing deals with data-driven insights.
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Captify Search Intelligence
Search data is undeniably the most powerful truth set in marketing. Captify’s range of proprietary technologies unite to collect, connect and categorize billions of real-time search events from 2.3bn consumers—ultimately turning raw consented search data into fresh audiences, killer insights and better-performing advertiser products. With a decade of machine learning and natural language processing, we’ve built the industry’s most advanced semantic technology. Computational semantics look beyond a search keyword, to make sense of onsite search data and get clever with contextual to deliver the most holistic view of intent across multiple languages. Captify stitches together live consumer search behaviors to enable a deep, granular understanding of the customer journey across profiles, interests, moments and intent—all without the reliance on third-party cookies.
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Semasio
Semasio is a platform that maximizes advertising efficiency by combining expertise in human behavior, semantic technology, and real-time predictive targeting. It offers a range of products and services designed to enhance marketing strategies in a privacy-first world. It provides pre-built and custom audience targeting segments, enabling precise and flexible marketing campaigns. Through audience extension, Semasio helps brands discover new customers who exhibit similar behaviors to their best customers, thereby expanding reach without compromising accuracy. Its contextual targeting capabilities allow for effective, privacy-safe advertising by focusing on the content consumers engage with, rather than relying on cookies. The contextual PLUS targeting feature predicts where ideal customers are most likely to be, combining the accuracy of audience data with the extensive reach of contextual targeting.
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RollWorks
Whether you’re starting out or scaling up, RollWorks helps you confidently grow revenue by focusing on the right accounts at the right time. Run account-based programs that deliver the right message on the right channel at the right time to the right audience. Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever. Lay the foundation for your marketing programs. Identify your ideal customer profile, select target accounts, and find key contacts. Run effective cross-channel campaigns. Engage your ICP, target accounts, and key buyers, with ads and sales automation. Have full visibility into your impact. Measure the effectiveness of your ABM at both the account and contact level. This ready-to-go, boss-approved ABM planning template deck will set you up for major props at your next meeting. We created it for you to make it yours.
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