ApptioOne Integrations

Google Cloud is a cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes. New customers get $300 in free credits to run, test, and deploy workloads. All customers can use 25+ products for free, up to monthly usage limits. Use Google's core infrastructure, data analytics & machine learning. Secure and fully featured for all enterprises. Tap into big data to find answers faster and build better products. Grow from prototype to production to planet-scale, without having to think about capacity, reliability or performance. From virtual machines with proven price/performance advantages to a fully managed app development platform. Scalable, resilient, high performance object storage and databases for your applications. State-of-the-art software-defined networking products on Google’s private fiber network. Fully managed data warehousing, batch and stream processing, data exploration, Hadoop/Spark, and messaging.

Introducing Microsoft 365 (formerly Microsoft Office 365). Be more creative and achieve what matters with Outlook, OneDrive, Word, Excel, PowerPoint, OneNote, SharePoint, Microsoft Teams, Yammer, and more. With a Microsoft 365 subscription, you get the latest Office apps—both the desktop and the online versions—and updates when they happen. On your desktop, on your tablet, and on your phone.* Microsoft 365 + your device + the Internet = productivity wherever you are. OneDrive makes the work you do available to you from anywhere—and to others when you collaborate or share. Help at every turn. Email, chat, or call and talk to a real live person. Get Office today—choose the option that's right for you

PagerDuty, Inc. (NYSE:PD) is a leader in digital operations management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a perfect digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. PagerDuty's ecosystem of over 350+ integrations, including Slack, Zoom, ServiceNow, AWS, Microsoft Teams, Salesforce, and more, enable teams to centralize their technology stack, get a holistic view of their operations, and optimize processes within their toolsets.

Whether you're looking for compute power, database storage, content delivery, or other functionality, AWS has the services to help you build sophisticated applications with increased flexibility, scalability and reliability. Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 175 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS has significantly more services, and more features within those services, than any other cloud provider–from infrastructure technologies like compute, storage, and databases–to emerging technologies, such as machine learning and artificial intelligence, data lakes and analytics, and Internet of Things. This makes it faster, easier, and more cost effective to move your existing applications to the cloud.

Microsoft's Azure is a cloud computing platform that allows for rapid and secure application development, testing and management. Azure. Invent with purpose. Turn ideas into solutions with more than 100 services to build, deploy, and manage applications—in the cloud, on-premises, and at the edge—using the tools and frameworks of your choice. Continuous innovation from Microsoft supports your development today, and your product visions for tomorrow. With a commitment to open source, and support for all languages and frameworks, build how you want, and deploy where you want to. On-premises, in the cloud, and at the edge—we’ll meet you where you are. Integrate and manage your environments with services designed for hybrid cloud. Get security from the ground up, backed by a team of experts, and proactive compliance trusted by enterprises, governments, and startups. The cloud you can trust, with the numbers to prove it.

Datadog is the monitoring, security and analytics platform for developers, IT operations teams, security engineers and business users in the cloud age. Our SaaS platform integrates and automates infrastructure monitoring, application performance monitoring and log management to provide unified, real-time observability of our customers' entire technology stack. Datadog is used by organizations of all sizes and across a wide range of industries to enable digital transformation and cloud migration, drive collaboration among development, operations, security and business teams, accelerate time to market for applications, reduce time to problem resolution, secure applications and infrastructure, understand user behavior and track key business metrics.

Gain, generate, and analyze business data and meaningful insights with Tableau, an integrated business intelligence (BI) and analytics solution. With Tableau, users are able to collect data from different sources such as spreadsheets, SQL databases, Salesforce, and cloud apps. Tableau provides users with real-time visual analytics and interactive dashboard that enables them to slice and dice datasets for making relevant insights and look for new opportunities. Tableau also allows users to customize the platform to serve different kinds of industry verticals like banking, communication, and more.

Clearly map ideas, work requests, and demand to the right projects and initiatives, visually manage the portfolio lifecycle, explore multiple prioritization and roadmap scenarios, evaluate capacity, trade-offs, and more. Matching resources to demand can be a complex exercise when projects are competing for a limited set of resources. Planview Daptiv offers both top-down and bottom-up resource planning to drive improved project outcomes. A comprehensive solution for project and program management, tracking work, and improving the PMO’s delivery and time-to-market. Assess, prioritize, and plan project portfolios through continuous collaboration. Map projects to strategy and manage and monitor progress through easy-to-use tools. Enable faster, accurate decision-making with intuitive dashboards, insights, and advanced analytics.

Digitize your workflows - they'll love you for it. Your company can be more productive and your people more engaged. ServiceNow makes work, work better for people. Transform old, manual ways of working into modern digital workflows, so employees and customers get what they need, when they need it—fast, simple, easy. ServiceNow delivers digital workflows that create great experiences and unlock productivity for employees and the enterprise. We simplify the complexity of work on a single, enterprise cloud platform. The Now Platform: The intelligent and intuitive cloud platform for work. Choose from our workflows or build your own apps. Built on the Now Platform, our product portfolio delivers the  IT,  Employee, and  Customer Workflows that matter with enterprise solutions to help drive every part of your digital transformation. Create the great experiences you want and unlock the productivity you need, now with native mobile capabilities for everyday work across the enterprise.

IT has an opportunity to support digital transformation across the enterprise, and an integrated cloud based IT Service Management (ITSM) software tool is paramount to success. In contrast to the old, complex, or simple-but-not-sophisticated service desk solutions, EV Service Manager is a versatile, powerful, and easy way to manage service delivery for your organization. Our Service Manager platform supports even the most complex requirements, while bringing a new level of simplicity, agility, and mobility required to make cloud based IT Service Management (ITSM) software easy to use and easy to deliver. Improve your IT maturity with Service Manager's robust automation engine that includes out-of-box support for the entire ITIL lifecycle, including PinkVerified processes. Our adaptable and smart interface includes the ability to integrate portals, dashboards, and 3rd party apps allowing you to deliver a user experience that provides access to everything important.

Fidelis Halo is a unified, SaaS-based cloud security platform that automates cloud computing security controls and compliance across servers, containers, and IaaS in any public, private, hybrid, and multi-cloud environment. With over 20,000 pre-configured rules and more than 150 policy templates that cover standards such as PCI, CIS, HIPAA, SOC, and DISA STIGs for IaaS services, Halo’s extensive automation capabilities streamline and accelerate workflows between InfoSec and DevOps. The comprehensive, bi-directional Halo API, developer SDK, and toolkit automate your security and compliance controls into your DevOps toolchain to identify critical vulnerabilities so they can be remediated prior to production. The free edition of Halo Cloud Secure includes full access to the Halo Cloud Secure CSPM service for up to 10 cloud service accounts across any mix of AWS, Azure, and GCP, at no cost to you, ever. Sign up now and start your journey to fully automated cloud security!

RequirementsHub is a cloud-based all-in-one software solution that helps organizations manage all their information technology and software needs. Developed by Select Hub, RequirementsHub aims to eliminate the confusion of endless meetings, documents, notes, and emails by centralizing the entire process on a single, intelligent platform. With RequirementHub, you can save time, cut costs, and make better businesses decisions by gathering, evaluating, and centralizing all project information and communications.

All of your bookkeeping, online. Decimal is the online bookkeeping service designed for small business owners. Bookkeeping is the least enjoyable part of running your business. Let's take it off your hands. Three minutes, and you'll never need to deal with bookkeeping again. Simply pick the plan that works best for you. We'll team you up with our in-house bookkeepers and get to work. Securely connect your bank accounts, credit cards, and apps like Paypal, Square, and others to send data to your bookkeeping team automatically. Moving forward, your accounting team will ensure your financials are up to date, payroll is delivered, and taxes are filed. Allowing you to do more of what you love. We made sure to combine the best parts of technology and human touch to create an online bookkeeping experience unlike any other. With the Decimal app, you’ll have a real accountant you can call, email, or message — anytime, and from anywhere.

Never compromise security for convenience, choose both. Grow your team seamlessly by automating identity management for your web, mobile and legacy apps. Take efficiency to another level by integrating day-to-day applications with our identity management platform and enable employees, contractors and customers to work together seamlessly. Take advantage of pre-built integrations, Single Sign-On and one-click user provisioning and allow your team to conveniently sign in to any application passwordless with multi-factor authentication. Your workforce deserves easy access to your applications — whether they are cloud-based, custom-built or even integrated on-premise. High standards in identity management should not be limited to Fortune 500s — gain access to best-in-class security and accessibility features that protect your business, boost your efficiency and save valuable time. Whenever an employee tries to access a cloud app his login is now compliant with our access policies.

Targetprocess is a visual project management software built to help companies manage complex work and get better visibility into their workflows, company strategy, and project execution. Recognized in Gartner’s first-ever Magic Quadrant for Agile Enterprise Tools, Targetprocess can manage Agile projects based on Kanban, Scrum, SAFe, SoS, LeSS and NEXUS, as well as any custom management approach. Targetprocess includes more than 80 features including visualization, custom reports, product management, and testing. Increase business agility to respond rapidly changing market conditions. Targetprocess is the most flexible EAP platform with the fastest time to value and the only one that connects holistic financials to Agile Transformation. Increased alignment of investments, products, portfolios, and work with specific OKRs leads to better transparency and accelerated decision-making.

Establish team budgets and accurately forecast and track cloud spend. Correlate cloud spend to business value to make cloud investment decisions with confidence. Stay informed of costs and act on anomalies and rightsizing opportunities by team, service, or project. Accurately allocate all costs, including containers and support charges, to ensure a full chargeback of cloud costs to the business. Leverage rightsizing capabilities across major cloud services to reduce operating expenses and fund future investments. Enable team ownership of cloud spend and correlate this spend to business value for more effective strategic decision-making. Develop a comprehensive cloud optimization strategy geared for immediate cost savings. Included are a set of optimization recommendations aligned with the business while starting to enable accountability across the org.

LeanIX delivers collaborative EA designed for modern IT. Our open, data-driven architecture management model helps organizations adapt to the evolving demands of digital. From agile to multi-cloud and beyond, architecture teams using LeanIX have the power to strategically support the business and report 45% reduction in time to value delivery. More than 90,000 users across enterprises worldwide rely on LeanIX to manage their IT landscape, including adidas, Bosch, 7Eleven, and Zalando. The foundation of any good IT repository is well-organized, consistent and interconnected data. Thanks to functionalities like LeanIX's Excel Import, its integrations with other IT Management Applications and open APIs, bringing data into the system is a quick and easy process. Linking Business Capabilities with Applications is essential for Enterprise Architecture repositories. These relationships can easily be established in LeanIX by importing both raw or already related data via Excel.

Coupa’s cloud-native suite of Business Spend Management applications lets customers gain visibility and control over their spend and supply chains. Customers get an end-to-end process that helps drive collaboration across procurement, finance, treasury, compliance, and supply chain leaders to help their companies spend smarter, mitigate risk, deliver on ESG commitments, and improve resilience. A unified platform approach provides usability and flexibility, freeing up IT from customizations and complex integrations to help leaders deliver on these goals.

Software as a Service (SaaS) is one of the fastest-growing areas of cloud computing, in some cases predicted to outpace platform and infrastructure services. Gartner predicts strong growth of SaaS technologies reaching revenue figures of $85 billion by the end of 2019. The growth comes at a 17.8 percent increase from previous years and accounts for a majority proportion in the public cloud revenues forecasted to reach $278 billion by the year 2021. Despite this accelerating SaaS adoption, most enterprise IT departments don’t know what SaaS apps are running in their environments or how they’re being utilized. It’s time you got a handle on your organization's SaaS usage. Flexera has enabled clients to save hundreds of millions of dollars with our software spend optimization solutions, and now we’re bringing that expertise to the fast-growing SaaS universe.

Dell EMC Avamar enables fast, efficient backup and recovery through its integrated variable-length deduplication technology. Avamar is optimized for fast, daily full backups of physical and virtual environments, NAS servers, enterprise applications, remote offices and desktops/laptops. Avamar is available as a virtual edition or as a component of Dell EMC Data Protection Suite, which offers you a complete suite of data protection software options. Backup and recovery optimized for virtual environments. Enables application-consistent recovery of enterprise applications. Uses variable-length deduplication for high performance and lower cost. Provides intuitive centralized management and encryption for data security. Dell Technologies On Demand delivers the industry's broadest end-to-end portfolio of consumption-based and as-a-service solutions ideally suited for the way on-premises infrastructure and services are consumed in the on-demand economy.

The only all-in-one agile monetization platform for simple to complex billing & revenue, built for NetSuite – the #1 cloud financial management system for growing businesses. Wave goodbye to managing subscription billing in spreadsheets. Bill your customers and build invoices to match your exact needs directly in NetSuite, no matter how complex the use case, billing model, or revenue requirements. Introducing subscriptions? ZoneBilling can do it. Moving toward usage-based billing? ZoneBilling's got you covered. Looking to automate renewal management? Yup, ZoneBilling can do that, too. So...what else are you waiting for? Toss the complex spreadsheets aside and discover the ease and simplicity of the first all-in-one billing solution. Configure & bill for subscriptions from single or multiple streams. Use complex usage-based formulas to calculate pricing. Bill customers for products or services in advance.

For many years Atlassian Clover has provided Java and Groovy developers a reliable source for code coverage analysis. This dependability has allowed us to focus our development efforts on delivering new features and improvements to our core offerings, including Jira Software, Bitbucket, and others. All of this has lead to our decision to open source Clover, what we believe is the best way to give Clover the focus and attention it deserves. Developers are ready and eager to contribute to Clover as they have with our other open-source projects including the IDE connectors and dozens of libraries. Although Clover is already a powerful code coverage tool we’re excited to see what the community will do to make it thrive.

The APOC platform is built modularly and has integrated components including OCR, workflows, matching engine and supplier portal. It supports out of the box integration and allows multiple modes of invoice receipting beyond paper. It has OCR for automatic data extraction of both header and line level invoice data, automated 2/3-way match to enable and enhance touchless invoices processing. The in-built AI/ML assisted account coding for Non-PO invoices, multi-parameter duplicate checks enables faster and accurate supplier payments. The configurable workflow for managing approvals, exceptions along with rule-based and configurable approval matrix is made to suit varying customer needs. With its inbuilt analytics engine and out of the box integrations with most ERPs it provides a minimal touch AP process for our customers apart from providing them actionable insights around the payables process.

Extend your business processes in the cloud. Extend SAP solutions in a fast and agile way without disrupting key business processes - leveraging existing investments and expertise. Rapidly develop robust and scalable cloud-native applications. Leverage your existing ABAP expertise to create new extensions or renovate existing custom apps. Innovate for business agility with cloud-native, low-code, and responsive event-driven applications. Accelerate outcomes with intelligent business process optimization. Discover, configure, extend and optimize business processes, connecting experience data to operational workflows. Gain impactful and actionable insights to anticipate business outcomes and uncover new revenue and growth opportunities. Harness the power of predictive analytics and machine learning capabilities. Embed real-time intelligence into your business applications. Advance and personalize the user experience for your customers, partners and employees.

The HPE Consumption Analytics Portal is now the metering and analytics component of HPE GreenLake, the consumption-based IT offering from HPE Pointnext Services that gives you the agility and economics of the public cloud in your own data center. Get granular visibility into your usage and costs with interactive dashboards and a drag-and-drop report experience. Stay on top of IT spending with flexible budgets and a rules-based recommendation engine for consumption-based services. Forecast demand to prevent a shortage from becoming an outage with decision-making power to plan your capacity. he HPE Consumption Analytics Portal is part of HPE GreenLake, delivering even more transparency into how your usage and commitments determine your monthly cost. Get more decision-making power to plan your capacity for best workload performance.

Citrix ADC is the most comprehensive application delivery and load balancing solution for monolithic and microservices-based applications. Which means you can deliver a better user experience, on any device—anywhere. A single code base across the Citrix ADC portfolio gives you greater agility and speed by providing operational consistency and holistic visibility across multi-cloud with a single pane of glass. From on premises to the cloud—and everything in between.

CloudFX enables IT to deliver a platform-driven unified IT-as-a-Service experience to end-users. To achieve higher employee productivity and increased customer satisfaction, businesses need to provide a unified experience across the spectrum to staff and clients alike. This facilitates business agility, innovation and makes it imperative for IT to move to a platform-based model without any shackles of technology lock-ins. CloudFX platform has been developed using open standards, ultra-modern technologies and integrations that deliver self-service catalogues to avoid cloud sprawl and shadow IT, enhanced billing & analytics that dissect, aggregate and help optimize costs, better control via improved governance and policies, simplified and rapid procurement of IT products & service, improved options for vendor-agnostic IT products, automated management & tracking of orders, SMP unified SaaS personalization and management and SaaSOps – managing SaaS services.

Devoteam delivers innovative technology consulting for business. We are a true “game changer”, creating high added value to help our clients win their digital battle. At Devoteam, we truly believe that innovation can be a force for positive change. That’s why we actively promote technologies to bring great benefits to business and people. We are always looking for people who are passionate about creating innovative, value-added solutions that are tailor-made for our customers. A digital transformation isn’t improvised as it is now one of the most strategic lines for companies. Our transversal offer Digital Transformation addresses your highest hierarchy levels to advise them on their transformation programs promoting what we consider as the key success factors to win your digital battle over the long term. We propose a global approach from Innovation Thinking to Innovation Doing (get your hands dirty, make projects, ensuring its adoption).

Increased global competition makes it more difficult for companies to succeed in today’s marketplace. These organizations are now looking to drive more meaningful interactions with customers, channels, shoppers, and consumers to positively impact sales numbers. Historically, consumer products companies have had an overabundance of solutions across their front office. Accenture and Salesforce seek to address this business challenge by establishing a single system of engagement for sales processes on a single platform that integrates Salesforce capabilities with Accenture’s extensive experience within the consumer goods space. Plan and develop winning promotional campaigns with an overview of trade investments, spending, and profitability with Accenture Cloud Trade Promotion Management. Empower your management and field sales teams to help deliver more targeted and compliant promotions with Accenture Cloud Retail Execution.

Oracle Cloud Infrastructure supports traditional workloads and delivers modern cloud development tools. It is architected to detect and defend against modern threats, so you can innovate more. Combine low cost with high performance to lower your TCO. Oracle Cloud is a Generation 2 enterprise cloud that delivers powerful compute and networking performance and includes a comprehensive portfolio of infrastructure and platform cloud services. Built from the ground up to meet the needs of mission-critical applications, Oracle Cloud supports all legacy workloads while delivering modern cloud development tools, enabling enterprises to bring their past forward as they build their future. Our Generation 2 Cloud is the only one built to run Oracle Autonomous Database, the industry's first and only self-driving database. Oracle Cloud offers a comprehensive cloud computing portfolio, from application development and business analytics to data management, integration, security, AI & blockchain.

In today’s digital world, employees expect HR to deliver real-time, on-demand services—but that’s easier said than done. Cherwell HR Service Management enables organizations to streamline and automate HR service delivery for quick and efficient case management and on-boarding, along with a self-service portal for better and more productive employee service experiences. Automate internal on-boarding processes and integrate with other department workflows to make new hire transitions easy and efficient. Increase HR staff productivity by resolving the majority direct employee inquires through the HR self-service portal. Provide employees with easy access to information on their employment, benefits and company culture.

Build, run, manage, connect and protect all of your apps on any cloud. The Multi-Cloud solutions from VMware deliver a cloud operating model for all applications. Support your digital business initiatives with the world’s most proven and widely deployed cloud infrastructure. Leverage the same skills you use in the data center, while tapping into the depth and breadth of six global hyperscale public cloud providers and 4,000+ VMware Cloud Provider Partners. With hybrid cloud built on VMware Cloud Foundation, you get consistent infrastructure and operations for new and existing cloud native applications, from data center to cloud to edge. This consistency improves agility and reduces complexity, cost and risk. Build, run and manage modern apps on any cloud, meeting diverse needs with on-premises and public cloud resources. Manage both container-based workloads and traditional VM-based workloads on a single platform.

As digitization increases, so does the complexity of managing mainframe capacity and costs. BMC AMI Capacity and Cost portfolio increases availability, predicts capacity bottlenecks before they occur, and optimizes mainframe software costs that can consume 30-50 percent of the mainframe budget. Balance risk and efficiency to achieve operational resilience with visibility into workload changes that may impact your mainframe availability and business demand. Demystify the management of mainframe software license costs and pricing models, giving quantifiable business insights into technical cost data and their drivers. Diagnose capacity issues before they impact your business with intelligent workflows based on nearly half a century of BMC experience – empowering the next generation of mainframe. Intelligently manage capacity settings of less critical workloads to optimize costs while protecting service levels.

Enhanced full-lifecycle cloud native development capabilities to help customers build modern applications for the future. Unlock the full potential of the cloud today with applications architected for tomorrow. Traditional approaches to cloud adoption focused on infrastructure and application migration, with very little attention to the underlying code. And while the cloud has always delivered the benefits of elasticity and scale, it can’t unleash its full potential until the code in your applications has been updated. Modern applications, built with cloud native technologies and modern architectures, allow you to access the full potential of the cloud, while increasing agility and helping you to accelerate innovation. Build self-healing, auto-scaling applications, unchained from the limitation of servers. Serverless architectures offer the highest efficiency and cost benefits of the cloud while pushing nearly all infrastructure and software management to the platform.

At times of global economic upheaval, boardrooms are driven to rapidly re-assess strategy, priorities and focus. Some will elect to take a cautious approach while others will seize an unplanned but unique opportunity to drive positive change across their business. Today, there is an unprecedented chance to redefine enterprise; to embed new and more agile ways of working, boost innovation, and enhance customer experiences while, simultaneously, realizing new revenue opportunities, reducing costs and perhaps for the first time, do so at scale. Capgemini Intelligent Automation Platform is a purpose-built, plug and play platform enabling effective IT, applications services and business operations delivery to provide intelligent automation at its full potential for businesses to reap maximum value across the entire operation, seamlessly, and at scale. CIAP enables businesses to move from operations focused, limited value, isolated deployment of automation to an enterprise wide approach.

Make the right technology investments at the right time and on the right platforms to drive innovation, increase customer loyalty and grow your business. Get the business outcomes you expect. When cloud is done right, it can provide up to three times the return on investment and faster business results, with less cost, risk and disruption. DXC helps you make the right decisions about what applications to migrate to cloud and when. With DXC Cloud services, you can maximize your use of data and ensure your environment remains secure. We understand the role cloud plays in mission-critical IT because we manage hybrid IT environments for many of the world’s largest companies. Our cloud migration services move 65,000 workloads to cloud each year. We’ve modernized hundreds of mainframe systems and transformed 15,000+ applications to cloud. Let us help you define, execute and manage your cloud strategy. Partner with DXC to do cloud right.

PMA is the new standard of excellence to help product marketers lead their product lines and companies to the next level. From templates, frameworks and exclusive content, to 200+ hours’ worth of PMM presentations, and access to PMM mentors, with our product marketing membership plans, you’ll have everything you need to elevate your product and career. Product Marketing Core packs everything any product marketer needs to propel their product, and career, to the next level. It comes with 11 modules, 20+ templates, official certification, and live sessions, and is built with PMMs from orgs like HubSpot, Google, Facebook and more. Our goal is simple; to elevate the role of product marketing. We’ve done that, and we’re growing daily. So, if you want to build your brand and be seen by 1,000s of PMMs who need what you have to offer, our sponsorship solutions are where you want to be.

Empower your supervisors, trainers, Quality Assurance teams, and agents to optimize customer interactions. Review live-monitored and recorded calls, and synchronized voice and screen recordings via a user-friendly interface. Automatically analyze interactions for actionable insights. Enhance service quality, determine call-handling effectiveness and confirm agents are adhering to scripts and processes, all with a sophisticated call center quality management software. Easily manage team performance via intuitive interface. Listen, watch, evaluate and score agents, and deliver effective coaching and e-Learning. Provide packaged call content with e-Learning resources to coach agents and improve KPIs with instant, relevant, and regular feedback. Easily, efficiently and quickly perform evaluations. Prepare agents to excel by providingin-depth performance reporting.

Trade spend is typically the second largest expense after cost of goods sold for Consumer Packaged Goods (CPG) companies. With consumer behavior and retail partnerships rapidly changing, CPG companies need better capabilities to rapidly scale their trade promotion optimization tasks. Optimizing trade spend remains a challenge due to external factors such as intense competition within the industry, country-specific logistics management, and regulatory compliance requirements. Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges.