Audience
Ecommerce leaders and developers needing a tool to build AI-driven shopping experiences that automatically personalize and optimize each customer’s journey to increase conversions
About Agentic Commerce Protocol (ACP)
Agentic Commerce is a developer-centric platform for creating intelligent, AI-powered shopping experiences that act like autonomous sales agents to guide customers through discovery, search, product selection, and conversion across digital commerce channels. It provides tools, APIs, and modular components that help teams embed natural language understanding, personalized recommendations, adaptive search, and conversational interfaces directly into their storefronts or apps, enabling shoppers to interact with sites using human-like language and intent. It supports automated personalization that dynamically adjusts content and suggestions based on real-time behavior, visitor signals, and business rules, reducing friction and improving relevance without manual merchandising. Built for flexibility and scale, Agentic Commerce enables integration with existing ecommerce systems and data sources so developers can extend functionality and track performance.