Adnegah

Google AdX (formerly DoubleClick Ad Exchange) is a programmatic advertising exchange that allows publishers to sell their ad inventory to multiple ad networks and advertisers in real-time. It uses real-time bidding (RTB) to determine the price of each ad impression, which is essentially an auction where advertisers compete for the opportunity to display their ads on a publisher's website. Google AdX is one of the largest and most popular ad exchanges in the world, and it offers publishers a number of benefits, including: Access to a large pool of advertisers: AdX partners with a wide range of advertisers, including major brands, agencies, and ad networks. This gives publishers access to a much larger pool of demand than they could reach on their own. Higher revenue potential: AdX uses RTB to ensure that publishers receive the highest possible price for their ad inventory.

Ad format with the image and the title, that perfectly fits into the content of the site. Native ads are placed in the most visible areas of the page and, thus, this format shows good results and the level of interaction. Native advertising is more effective than any other advertising format. Users are more likely to click on the ad, which leads to the purchase of a product or conversion. Native advertising fits perfectly into the content of the site, providing a high level of CTR. In-page push ads look like classic push notifications but the user doesn’t need to subscribe to receive the ads. This type of ad is displayed directly on the website when the user is on it. It’s a native side banner that consists of the title, description, and an icon.