Kritter
The all-in-one ad-server, ad-exchange, SSP and DSP. Use country, city, lat-long, IP range and other location parameters. Run your campaigns efficiently by setting the days and hours during which they should run. Find your users on websites or mobile applications, or both. Re-target users that already expressed interest in your brands. Target the right user pool whenever user information is provided by the publisher or the exchange. The brand, model, and OS of users devices can help you locate your ideal user pool. Utilize industry-standard user interest categories to locate your next customer. Define your own ad categories to classify and target your users. Choose from static, animated, expandable, interactive, and interstitial banner ad formats. Customize ads to your app wall, content wall, content stream, and newsfeed. Layer ads in-stream using VAST tags or upload video ads directly. Maximize revenue using in-banner video.
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MRI-Simmons
MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer.
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Camphouse
Camphouse is a robust campaign workflow management platform designed to streamline marketing operations for teams across multiple markets. It consolidates data from local and global campaigns into a centralized platform, offering real-time insights, performance tracking, and automated reporting. Camphouse enables seamless collaboration between teams by eliminating fragmented workflows, promoting better decision-making with AI-powered insights, and simplifying media planning and tracking. The platform’s customizable features and secure data governance empower CMOs, media teams, and CFOs to align campaigns, maximize ROI, and gain actionable insights for campaign optimization.
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Nine
Powered by the world-class, supply-side platform AppNexus, and with the support of Microsoft, Nine’s Marketplace – Nine & Microsoft AU NZ – provides you with more ways of buying Australian audiences at huge scale in real time. Nine is undertaking a fully programmatic approach to digital advertising and is committed to supplying you with all of our products however you want to buy them. We began this journey by aligning to a single digital programmatic technology stack in AppNexus. All the changes we are making are with ease of transaction in mind. We want to make buying from us an easier and better experience, and we want to deliver better results to clients. You can buy immersive and custom-creative formats, our authenticated data products and in-view inventory, through your DSP – and over the next six months we will roll out automated guaranteed trading to ensure that our solutions stay ahead of the curve at all times.
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