Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
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Google Analytics
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.
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Userbird
Userbird is a privacy-focused web analytics platform designed for modern teams. It offers cookie-free tracking, real-time event analytics, heatmaps, and session recordings—without compromising user privacy.
With automatic event detection and custom dashboards, Userbird helps marketers and product teams uncover actionable insights effortlessly.
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Betterlytics
Betterlytics is a fast, privacy-first web analytics platform built for modern teams. It helps you understand your website traffic with real-time insights, without compromising user privacy or site speed. Betterlytics is cookie-free and fully GDPR-compliant, so no consent banners are needed.
Track page views, visitor behavior, bounce rates, custom events, and conversions with a clean, intuitive dashboard. The script is ultra-lightweight (<1KB), ensuring minimal performance impact. Ideal for startups, SaaS products, and developers, Betterlytics supports unlimited websites, custom goals, and team collaboration.
Choose between a managed cloud version or self-hosted deployment for full control. With a developer-friendly API, flexible event tracking, and powerful filtering, Betterlytics gives you everything you need to make data-driven decisions - fast, secure, and compliant.
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