Aberdeen

About Aberdeen

Aberdeen Strategy & Research, a division of SWZD, has over three decades of extensive experience in independent and credible market research that helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach inspires critical thinking and ignites data-driven business actions. Spanning an ever-growing base of practice areas, our research explores today’s key markets and delves deep into the strategic aspects of business, including: Technology, Customer Management, and Business Operations. Collecting data from thousands of business leaders across multiple job roles and industries, Aberdeen’s survey-driven methodology ensures a foundation of research that is based on fact rather than opinion. Our expert team of industry analysts and research professionals leverage their knowledge from market experience and primary research data to generate powerful, unbiased content that resonates with technology buyers and influencers.