Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale. Built for midsize and large organizations, it combines best-in-class CRM across sales, marketing, and service with an AI-native, no-code engine that lets business teams automate workflows, deploy AI agents, and adapt processes without developer dependency.
The platform includes Creatio Business Studio for building applications and AI agents using natural language and visual designers, and Creatio AI Studio — a dedicated environment for managing the full enterprise agent lifecycle, from building and deploying to governing and optimizing agents at scale. The AI CRM suite covers Marketing, Sales, and Service, each with embedded AI agents that handle routine tasks autonomously so teams can focus on higher-value work.
Creatio's Unlimited Enterprise model removes per-seat, per-agent, and per-workflow pricing constraints entirely — the more your people and AI agents do together, the more value you get, without the cost scaling with it. The platform supports industry-specific deployments across 20+ verticals including financial services, manufacturing, high-tech, and public sector, backed by 700+ marketplace add-ons and a global network of 500+ partners. Recognized as a Leader and Strong Performer across multiple Gartner and Forrester reports, Creatio serves thousands of customers in 100+ countries.
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Pensero is the intelligence behind agentic deployment.
As companies deploy AI agents alongside their engineering teams, leaders lose the one thing they need most: an objective view of what is actually getting delivered. Pensero scores every unit of work on the same scale, whether it was human, AI-assisted or agent-only, then shows where each one creates value.
That gives you agent performance, cost per unit of work, and agentic transformation, monitored live. Customers call it story points after the fact: an objective measure of what was delivered, comparable across teams, technologies, and any mix of humans and agents. No commits, no hours, no lines of code, no agent activity.
Every agent, assistant and human lands in one system of record. Repositories, tickets, chat and AI tools connect automatically, with no instrumentation project and no workflow change. Leaders decide what stays human-led, what gets augmented, and what can be delegated to agents, then optimize that balance against delivery, quality, cost, and business impact.
Agent budgets are approved on promise today. Pensero turns them into a portfolio with a return.
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Universal Commerce Protocol (UCP)
The UCP and AP2 documentation describes how the Universal Commerce Protocol (UCP) integrates with the Agent Payments Protocol (AP2) to support secure, verifiable transactions initiated by AI agents or platforms on behalf of users, making it possible for commerce systems to handle discovery, checkout, and payment without intermediaries. UCP is fully compatible with AP2, which acts as the trust layer for agent-led transactions by requiring a secure, cryptographically verifiable exchange of intent and authorization between platforms and businesses using Verifiable Digital Credentials (VDCs); this ensures businesses receive signed checkout commitments that can’t be altered mid-flow and platforms issue proofs of payment authorization tied specifically to a cart state, reducing fraud and making transactions final and authentic.
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